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Manager, Marketing Automation & AnalyticsRxBenefits • United States
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Manager, Marketing Automation & Analytics

RxBenefits
  • US
    United States
  • US
    United States
Apply Now

About

The Manager, Marketing Automation & Analytics will lead the systems, automation, analytics, and reporting infrastructure that powers RxBenefits' demand generation efforts. This role is responsible for ensuring marketing efforts are measurable, scalable, integrated, and aligned to business growth objectives. This individual will oversee Salesforce and Pardot operations, marketing automation, attribution, reporting, and digital tracking infrastructure while partnering cross-functionally across demand generation, social media, content, digital marketing, sales operations, and business development teams. The ideal candidate is both strategic and hands-on, capable of improving operational efficiency while delivering actionable insights that influence marketing performance and business decisions.
Essential Job Responsibilities Include:
Marketing Operations & Automation
Own and optimize Salesforce and Pardot infrastructure, campaign structure, lead lifecycle management, and data integrity
Build and improve marketing automation programs including:
Nurture campaigns
Lead scoring
Routing workflows
MQL automation
Lifecycle progression
Identify opportunities to improve scalability, efficiency, and operational consistency across digital marketing efforts
Attribution, Analytics & Reporting
Develop and maintain standardized reporting across:
Website
Campaigns
Email
Paid media
Social influence
Pipeline contribution
Build reporting that delivers actionable insights and recommendations, not just metrics
Help answer key business questions including:
What content is driving engagement and conversion?
How is social media influencing the sales cycle?
What user behaviors occur after visitors land on the website?
Partner with demand generation leadership to analyze campaign and funnel performance
Tracking & Digital Infrastructure
Own GA4 infrastructure including:
Event tracking
Conversion tracking
Funnel visibility
User journey analysis
Ensure accurate attribution and tracking across digital channels and systems
Connect website, social, campaigns, CRM, and marketing automation platforms into a cohesive measurement ecosystem
Cross-Functional Leadership
Partner closely with:
Demand generation
Social media
Content
Digital marketing
Sales operations
Manage and mentor digital marketing team members focused on campaign execution and website optimization
Collaborate with external agencies and technology partners as needed
Required Skills / Experience:
7+ years of experience in marketing operations, marketing automation, revenue operations, or digital analytics
Hands-on experience with Salesforce and Pardot/Account Engagement
Experience building or improving marketing automation and lead lifecycle programs
Strong understanding of attribution models, funnel reporting, and B2B demand generation metrics
Experience with GA4, tracking infrastructure, and conversion analysis
Experience creating executive-level dashboards and performance reporting
Strong analytical, communication, and problem-solving skills
Preferred Skills/Experience:
Experience supporting B2B demand generation teams
Experience in healthcare, insurance, financial services, or other complex B2B industries
Experience working with external marketing agencies and implementation partners
Familiarity with SEO, paid media, and website optimization concepts
Based on relevant market data and other factors, the anticipated hiring range for this role is $105
,000 to $120
,000 annually. Final compensation rates will be determined based on various factors, including but not limited to experience, skills, knowledge, and internal equity considerations. This role is also short-term incentive eligible. Incentive amounts will vary by individual and business goals.
We are committed to fair and equitable compensation practices. The final salary offered to the selected candidate may vary from the posted range due to individual qualifications. Our goal is to ensure that all teammates are compensated fairly and competitively based on their contributions to our organization.
RxBenefits is also committed to providing best in class benefits to our teammates. We offer a robust total rewards package that includes:
Remote first work environment
Choice of a HDHP or PPO Medical plan, we pay 100% of the premium for the HDHP for you and your eligible family members
Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance that we also pay 100% of premiums (for your family too on Dental and Vision)
Additional buy-up options for Short- and Long-Term Disability and Life Insurance
401(k) with an employer match up to 3.5% available after 60 days
Community Service Day to give back and support what you love in your community
10 company holidays including MLK Day, Juneteenth, and the day after Thanksgiving plus a floating holiday to use as you like
Reimbursements for high-speed internet, we'll send you a computer and monitors to help you do your best work
Tuition Reimbursement for accredited degree programs
Paid New Parent Leave that can be used for adoption or birth
Pet insurance to protect your furbabies
A robust mental health benefit and EAP service through Spring Health to support you when you need it most
RxBenefits provides equal opportunities for everyone who works for us and everyone who applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
  • United States

Languages

  • English
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