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About
Within AEC Construction, our mission is to help teams meet the world's rapidly expanding building and infrastructure needs while making construction more predictable, safe, and sustainable. Forma brings together connected data, platform capabilities, and workflows that support the full building lifecycle—from planning and design through preconstruction, build, and operations. We are seeking a Senior Manager of Experience Design for the Admin COE within Forma. The Admin COE plays a critical role in enabling customers to configure, govern, and scale their use of Forma across projects, teams, and partner organizations. This includes experiences related to administration, account and project setup, user management, permissions, standards, onboarding, templates, Bridge, and other foundational workflows that help construction teams work efficiently and securely at scale. Reporting to the Director of Experience Design, you will lead and develop the Experience Design team working across Admin COE experiences, while partnering closely with the Design Director, Product Management, Engineering, Research, Content Design, and other design leaders to shape and execute the strategic direction for Admin experiences across Forma. You will be accountable for the quality, coherence, and impact of the design team's work, while creating the conditions for designers to do their best work and grow in their careers. This role requires a strategic design leader who can help translate a long-term experience vision into clear priorities, strong team practices, and practical, high-quality decisions. You will navigate complex enterprise and platform workflows where usability, scalability, governance, and customer trust all matter. You will also help create clarity, build alignment, coach people, improve systems, and guide teams toward meaningful customer and business outcomes. We are open to candidates based in the United States or Canada with a preference for those near our offices (USA: Bay Area, Portland, Atlanta, Boston, Novi | Canada: Toronto, Montreal, Vancouver). Responsibilities Serve as the frontline manager for all designers in the Admin COE, including coaching, performance management, career development, hiring, and team health Partner with the Design Director, Product Management, Engineering, Research, and other cross-functional leaders to shape, communicate, and execute the design vision and strategy for the Admin COE Translate customer needs, business priorities, technical constraints, and product strategy into actionable design priorities and high-quality product experiences Drive alignment across multiple teams and stakeholders, ensuring Admin experiences are coherent, scalable, and connected across Forma Guide the team in balancing near-term delivery with longer-term strategic design work, ensuring that discovery, prototyping, research, and customer feedback are used effectively throughout the development process Champion customer-centered design practices, using qualitative and quantitative data to inform decisions and improve outcomes Maintain accountability for the quality, consistency, accessibility, and delivery of the design team's work Partner with other design leaders to strengthen design systems adoption, experience quality, and cross-product consistency Foster a healthy, inclusive, and accountable team culture rooted in trust, clarity, growth, collaboration, and belonging Represent the Admin COE design perspective in planning, roadmap, prioritization, and leadership discussions, in partnership with the Design Director Identify opportunities to improve team processes, operating models, and collaboration patterns across Design, Product, and Engineering Communicate, facilitate, and tell compelling stories that make complex customer problems, design decisions, and product trade-offs understandable and actionable for designers, engineers, product leaders, executives, customers, and end users Apply systems thinking to identify patterns, reduce fragmentation, and guide teams toward scalable design solutions across product surfaces, customer roles, permissions, onboarding, project setup, and broader platform workflows Minimum Qualifications 8+ years of professional experience in product design, UX design, interaction design, or related fields 3+ years of people management experience, including direct management of product designers A strong portfolio or body of work demonstrating design leadership, product strategy, systems thinking, and measurable impact Experience leading design for complex SaaS, enterprise, platform, administration, or workflow products Demonstrated ability to coach and grow designers at different levels of seniority Strong communication, storytelling, facilitation, and stakeholder management skills Experience partnering closely with Product Management and Engineering to shape product direction, navigate ambiguity, make thoughtful trade-offs, and deliver customer value Strong understanding of human-centered design methods, including discovery, task analysis, journey mapping, prototyping, usability testing, and iterative delivery Ability to operate effectively in ambiguous, fast-moving, and highly collaborative environments A strong commitment to high-quality, accessible, customer-centered experiences that balance customer needs, business priorities, and implementation realities Preferred Qualifications Experience with: Serving as a group manager, managing managers, or leading design across multiple product areas, teams, or workstreams Experience designing admin, identity, permissions, onboarding, configuration, governance, or platform experiences Construction, architecture, engineering, infrastructure, or other complex B2B domains Working with design systems and driving design quality at scale Using both qualitative and quantitative data to shape strategy, prioritize work, and evaluate outcomes Building strong partnerships across distributed teams and multiple geographies; and Shaping enterprise-scale experiences that help customers adopt, govern, and manage software across teams, projects, partner organizations, and complex workflows
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- English
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