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Vendor Sales Manager (Cyber Security)
- Basingstoke, England, United Kingdom
- Basingstoke, England, United Kingdom
About
Role Overview
As a Vendor Sales Manager (Cyber Security), you will be responsible for taking newly onboarded security vendors to market, driving revenue growth, and accelerating technology adoption across the cybersecurity channel. You’ll work closely with assigned cyber vendors to align on annual objectives, build joint go‑to‑market plans, and execute structured sales and marketing activities.
This role requires someone with strong commercial awareness, a solid understanding of the cyber security landscape, and the ability to influence and drive momentum with partners. You will own vendor success by increasing partner recruitment, boosting product penetration, and building a scalable, predictable pipeline.
Key Responsibilities
Vendor & Business Planning
Launch and scale newly incubated cyber security vendors through structured onboarding and market‑entry plans.
Develop strong vendor relationships built on trust, transparency, and performance.
Align commercial strategy and annual objectives, including product focus areas, channel priorities, and performance expectations
Build and maintain joint business plans with vendors including:
Revenue and margin targets
Campaign calendars
Channel enablement goals
Partner recruitment and activation plans
Sales Growth & Channel Development
Drive partner recruitment across MSPs, MSSPs, VARs, and cyber‑focused resellers.
* Increase product adoption and deepen penetration of solutions such as:
* Endpoint & XDR
* Identity & Access Management
* SIEM / SOAR
* Email Security
* Network & Cloud Security
* Generate sales growth by securing:
* Discovery meetings
* Technical demos
* POCs and trials
* Qualified opportunities
* Build and maintain a 3x coverage pipeline for each Cyber vendor.
* Work collaboratively with:
* Field Sales
* Inside Sales
* SDR teams
* Marketing
* To accelerate vendor performance and deal progression.
Marketing & Go‑To‑Market Alignment
Collaborate with Marketing on multi‑touch, cyber‑focused GTM campaigns.
Ensure campaigns deliver measurable sales outcomes including meetings, opportunities, quotes, and closed revenue.
Provide vendor and market insights to shape positioning, messaging, and promotional strategy.
Support the creation of cyber‑specific content, webinars, partner enablement events, and launch materials.
Partner Engagement & Enablement
Deliver product and technical sales training to partners across the cyber ecosystem.
Conduct on‑site and remote sessions with key partners to build capability and increase pipeline creation.
Support partners in building cyber security propositions aligned with vendor technologies.
Facilitate vendor access to partner commercial, technical, and leadership stakeholders.
Performance Reporting & CRM Excellence
* Use CRM as the single source of truth for all cyber vendor sales activity.
* Maintain accurate records of:
* Partner interactions
* Opportunity progression
* Forecasting
* Contact and account updates
* Report regularly on:
* Pipeline coverage
* Partner recruitment metrics
* Product penetration
* Vendor performance against target
* Campaign impact and ROI
Market Intelligence
Monitor cyber security market trends, threat landscape changes, and competitor positioning.
Provide data‑driven insights and recommendations to vendors and internal stakeholders.
Identify growth opportunities around emerging technologies and solutions
Languages
- English
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