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Social Media and Digital Comms LeadGreencore (Formally Bakkavor Group) • Leeds, England, United Kingdom
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Social Media and Digital Comms Lead

Greencore (Formally Bakkavor Group)
  • GB
    Leeds, England, United Kingdom
  • GB
    Leeds, England, United Kingdom
Apply Now

About

Social Media and Digital Comms Lead
Salary:
Competitive salary Benefits: Benefits: Company share save scheme, Competitive matched pension contributions, Life insurance up to 4 x salary
Location:
Leeds or London Fitzroy Ways of Working: Hybrid
Hours of work:
Monday to Friday 8.30-17.00 Contract Type: Permanent
Why Greencore?
Following the combination with Bakkavor in January 2026, we're one of the UK's leading creators of convenience food, driven by a simple purpose: to make every day taste better.
As a vibrant and fast-moving business, we're proud to employ over 28,000 talented colleagues across 36 manufacturing sites and 21 distribution depots in the UK and the US.
Together, we bring delicious food to life. Our products cover every meal occasion from breakfast through to dinner and dessert, with lunch and snacking in between. In FY25, our shared passion helped us achieve combined revenues of approximately £4bn.
Our extensive direct to store (DTS) network, with 17 depots across the UK, allows us to deliver fresh and frozen food both our own and from trusted partners to thousands of stores every day, ensuring consumers enjoy the very best, whenever and wherever they shop.
What you'll be doing
Greencore's Communications team exists to protect and proactively build our reputation by driving impactful
engagement with all stakeholders. As Social Media and Digital Comms Lead, you will shape how
Greencore shows up externally - bringing together our website, social channels and corporate content to create a
consistent, compelling narrative about who we are and what we stand for.
You will lead our external channel presence and corporate storytelling, transforming our website and social
platforms into credible showcases of our leadership, innovation and responsibility. Across the business, you'll
harness colleague advocacy to boost employee engagement and bring our story to life through authentic
colleague voices. Acting as an internal journalist, you'll uncover and craft stories from across the business,
producing articles, blogs and multimedia content that strengthen our reputation and feed a coordinated,
high-quality pipeline of content across all external channels.
Working collaboratively with the wider Communications team, you will play a critical role in delivering an
integrated internal/external newsflow and ensuring consistent brand standards for all audiences. You will also
support the press office and crisis response as part of a well-coordinated external communications function
Role Accountabilities Develop and own the external digital strategy and governance across Greencore's website and social channels to drive engagement and support reputation priorities. Day - to - day management of our social channels, delivering a positive drumbeat of engaging posts that reflect our reputation priorities, responding promptly to issues or queries, and using data - driven insights to continually evolve and improve our approach. Lead the strategic refresh and continuous improvement of our corporate website, ensuring it becomes a modern, engaging "front window" for Greencore. Lead day - to - day social listening to surface early signals, trends and emerging issues, working closely with the Reputation & Media Lead to ensure insights are shared and acted on. Create high-quality external content, including articles, blogs, videos, and graphics, that position Greencore as a leader in convenience food. Ensure alignment with Talent Acquisition and L&D teams to ensure consistent, engaging employer brand messaging across digital and social channels, including guiding and empowering colleagues to act as effective brand advocates online. Work with the CEO and Executive Team (where relevant) to build their advocacy on LinkedIn, helping them engage stakeholders, amplify major announcements and strengthen our external positioning Act as an internal journalist, building relationships across the business to uncover stories that reinforce our reputation narrative. Support the press office, PR and crisis communications, responding to media queries and contributing to reactive handling as needed. Collaborate across the Communications function, ensuring digital content aligns with internal messaging and brand standards.
What we're looking for Proven experience in external communications, with a strong focus on digital channels (social media and websites) and content creation for corporate audiences. Clear understanding of social media strategy and execution, including channel management, analytics, and community engagement. Experience in website management and optimisation, including content planning, and performance measurement. Exceptional writing and storytelling skills, able to craft sharp, professional content for external audiences across multiple formats (articles, blogs, videos, quote cards). Creative mindset with technical proficiency in digital tools and platforms (e.g., CMS systems, social scheduling tools, basic design/video editing software such as Canva). Strong analytical skills, with the ability to interpret engagement data and media monitoring insights to inform strategy and continuous improvement. Understanding of media relations and press office operations, including experience supporting reactive handling and crisis communications. Ability to act as an internal journalist, building relationships across the business to uncover stories that reinforce reputation priorities. Collaborative approach, working effectively with internal comms, brand, and external agencies to deliver integrated campaigns. Excellent organisational and project management skills, able to manage multiple priorities and deadlines in a fast-paced environment. Sound judgment and agility, with the ability to respond quickly to emerging issues while maintaining professionalism and integrity. We're proud to be recognised in the Gender Equity Measure Top 100 for our commitment to gender equality.
If this sounds like you, join us and grow with Greencore, and be a part of driving our future success.
What you'll get in return Competitive salary and job-related benefits Holidays Competitive matched pension contributions Life insurance up to 4x salary Company share save scheme Greencore Qualifications Exclusive Greencore employee discount platform Access to a full Wellbeing Centre platform Enhanced parental leave and menopause policies
Throughout your time at Greencore, you will be supported with on-the-job training and development opportunities to further your career.
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  • Leeds, England, United Kingdom

Languages

  • English
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