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Assistant Director
- Richmond, Virginia, United States
- Richmond, Virginia, United States
About
- Childcare Benefit
- Bonus based on performance
- Competitive salary
- Paid time off
- Wellness resources
- Employee discounts
- Free uniforms
- Opportunity for advancement
- Training & development
We are hiring an Assistant Director with a proven track record in enrollment growth, sales, and customer engagement—someone who loves building relationships with families and partners and turns conversations into committed enrollments. You will support the continued growth of our center alongside leadership.
As an Assistant Director at TLE, you will:
Enrollment, sales, and engagement (priority)
- Own the enrollment pipeline: lead follow-up, tours (in-person and virtual), waitlists, and conversion from inquiry to start.
- Sell with integrity: confidently communicate value, tuition, schedules, and program fit; address objections and build trust.
- Delight families at every touchpoint—phone, email, text, and in-center—so retention and referrals stay strong.
- Plan and host community events and campaigns that raise awareness and drive enrollment.
- Develop and nurture marketing partnerships (employers, pediatricians, schools, local businesses, community organizations) to generate qualified leads and co-branded opportunities.
- Partner with leadership on local marketing plans, messaging, and outreach that align with brand standards.
Center leadership and quality
- Lead by example with passion for children, families, and your team.
- Support a high-performing team: sourcing, onboarding, training, coaching, and engagement.
- Guide implementation of our proprietary curriculum and engaging TLE characters for a fun, enriching experience.
- Help ensure the center environment meets health, safety, and licensing requirements.
- Support scheduling and ratios, labor aligned to budget, and day-to-day operational excellence.
- Communicate regularly with families on student progress and center updates.
- Support AR/AP, reporting, payroll, and business routines as directed by center leadership.
- Support licensor relationships, evaluations, and compliance documentation (including new family files, medications, incidents, and monthly safety drills).
Apply now if you:
- Bring strong experience in enrollment, sales, and/or customer engagement in childcare, education, hospitality, or a related service environment (required).
- Are comfortable hitting enrollment goals, managing a pipeline, and closing with warmth and professionalism.
- Have experience with community marketing, events, and/or partnership development (highly preferred).
- Have excellent written and verbal communication; you are energetic, organized, and a true “people person.”
- Have two or more years of leadership or assistant leadership in a center or comparable team (highly preferred), or at least one year of relevant leadership (required).
- Meet state-specific Administrative or Director credential requirements and any other state guidelines for the role.
- Hold a Bachelor's in ECE or a related field (highly preferred).
- Demonstrate solid knowledge of licensing rules and regulations.
- CPR and First Aid certification (highly preferred).
We value your experience in daycare or preschool settings and encourage you to apply.
Apply today to help us build a thriving center where children and families flourish—and where your enrollment and partnership strengths make a visible difference every day.
Languages
- English
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