About
Job Description
Employment Type:
Full-Time Benefits Offered:
Dental, Medical, Retirement, Vision Compensation:
$70k
As the SEO Manager at Firm Media, you are a key leader in driving our clients' digital marketing success. Your role centers on strategic leadership, data-driven decision-making, and nurturing a collaborative team environment. With your extensive SEO experience, you provide guidance, innovation, and excellence to our team, ensuring the achievement of client objectives. Responsibilities
Strategic SEO Leadership: Develop and implement innovative SEO strategies which are then incorporated into our systems and taught to the rest of the SEO team. Lead the SEO team in achieving organic search goals and ensuring the campaign objectives for each client are met. Streamline SEO strategies into a time-efficient process, optimizing workflow and resource allocation to maximize productivity.
Data Leadership and Analysis: Take an active role in capturing, cleaning, analyzing, and presenting data related to the performance of marketing campaigns for clients. Relies on a data-driven approach that relies on facts to develop an intentional approach to all decision-making.
Team Leadership: Supervise and motivate the entire SEO team. Foster a collaborative environment that encourages professional growth, innovation, and excellence. Routinely inspect the client work of other team members, especially for new website launches.
Cross-Departmental Coordination: Facilitate coordination and communication across departments such as Development and Design to harness synergies where each department interacts and overlaps. Ensure seamless collaboration to deliver integrated marketing solutions for clients.
Wordpress Expertise: Enhance menus, plugins, website appearance and settings, and all the features that are relevant to optimizing content on the website. Perform content migrations and arrange assets on a website according to the specifications of the site architecture. Apply FM's proprietary customization recipe of settings that make a new site SEO friendly.
Citation Development: Proficiency in managing citations across major platforms including GMB, Apple Maps, Bing, and Yelp. Skilled in creating, merging, deleting, and making necessary alterations to citations on these top 4 platforms. Effective management of client and location assets using BrightLocal for streamlined maintenance and optimization
Proficiency with SEO Tools Proven capability with SEO applications such as AHrefs, SEMRush, Google Search Console (GSC), Google Analytics 4 (GA4), and Screaming Frog. Ability to leverage these tools to drive campaign performance and effectively communicate the results to clients.
Proficiency in On-Page, Off-Page, and Technical SEO: Optimize website content, meta tags, and site structure for improved search engine visibility. Conduct keyword research and analysis to guide content and on-page optimization. Collaborate with content specialists to ensure SEO best practices in content alignment. Perform routine content audits to identify optimization opportunities. Implement link-building strategies to enhance domain authority and backlink profiles. Identify and resolve technical SEO issues impacting website performance, working closely with the development team for implementation.
Leadership and Development: Provide guidance and training to team members to enhance their SEO skills and knowledge. Collaborate with the SEO Manager to develop new initiatives and methods to increase the efficiency and effectiveness of FM’s SEO methodology and strategy.
Qualifications Minimum of 5 years of SEO experience with a proven track record of success in multiple industries that involve large and competitive markets. Bachelor's degree in marketing, communications, or a related field is a plus. Attention to detail and the ability to analyze data to make informed decisions. Strong communication skills and a collaborative mindset. Strong analytical skills and data-driven problem-solving abilities.
Attributes Lead by example Be an example to and influence your peers positively. Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities. Have a positive attitude and approach, inspiring others. Accountability Embrace ownership of your actions and responsibilities within a team framework. Honor your commitments and focus on delivering high-quality on time. Work collaboratively to rectify issues as they arise while ensuring their recurrence. Professionalism Uphold a high standard of professionalism with fellow team members, clients, and stakeholders. Communicate thoughtfully and respectfully. Represent the company's core values. Solve Problems Proactively Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate. Contribute with innovative ideas. Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver. Seek Continuous Improvement Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge. Stay up to date with industry trends and breakthroughs. Engage in workshops, seminars, and training sessions. Positivity Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team. Approach challenges with an optimistic outlook, driving motivation and resilience. Foster a culture of encouragement and support.
Languages
- English
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