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Digital Advertising Associate
POWER USA
- Saint Paul, Illinois, United States
- Saint Paul, Illinois, United States
About
Job Summary In this position, the Digital Advertising Associate will work to advance the programmatic and strategic growth of GoodPower through implementing, managing, and improving GoodPower’s paid advertising campaign strategies in key states and nationally.
They will work to strengthen GoodPower’s role and impact in advocating for an end to the era of fossil fuels, a swift and equitable transition to renewable energy, and an increase in diverse youth participation in our democracy as well devise creative strategies to inoculate persuadable audiences for GoodPower’s current and future white label entities.
This is a future-facing role for an ads expert who thrives at the convergence of digital innovation, audience segmentation, and data-driven campaign performance. This is a full‑time, remote position based in the United States. The Digital Advertising Associate will work from home, meet regularly by video chat with GoodPower team members and partners, and conduct the majority of activities both online and in‑person, when safe. The Digital Advertising Associate must be available for travel within the United States to participate in staff retreats and/or conferences.
Key Responsibilities
Campaign Strategy & Management
Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).
Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics.
Manage audiences, targeting, creative assets, and tracking systems to optimize performance.
Creative Development & Optimization
Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.
Build and optimize action pages to drive list growth, conversions, and lower cost‑per‑lead.
Leverage retargeting and segmentation to increase retention and campaign effectiveness.
Implement new tracking and reporting methods to enhance performance insights.
Cross-Departmental Collaboration
Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives).
Support the development team with funder collateral, including campaign impact reports and presentations.
Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting.
Data, Insights & Innovation
Monitor and analyze KPIs; provide actionable recommendations for optimization.
Research and test innovative strategies to expand reach, engagement, and efficiency.
Stay current on audience sentiment, platform innovations, and industry trends.
Qualifications Minimum Qualifications
3 plus years of experience in the digital marketing or digital organizing field
Strong analytical skills with the ability to set priorities, and complete work and meet deadlines with minimal supervision
Strong Excel or Google Sheets skills
Self‑starter with strong organizational skills and creativity and can take big‑picture strategy and couple it with strategic implementation.
Familiarity with digital tools (e.g., GSuite, Slack, Canva, Jira, etc.)
Desired Qualifications
Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads
Experience working with Google Tag Manager, Facebook Pixel, and other event‑tracking mechanisms
Copywriting experience
Graphic design experience
Position Details
Annual salary range: $70,000-80,000, commensurate with experience
Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full‑staff time off (July 4 week and Christmas‑New Years week) and 13 observed holidays
GoodPower is an equal‑opportunity employer that highly values staff diversity
Location: Remote
EEO Statement GoodPower is an equal‑opportunity employer that highly values staff diversity and provides reasonable accommodations to employees with disabilities. GoodPower has a zero‑tolerance standard for abuse and inappropriate behavior by staff members.
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Languages
- English
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