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Demand Generation Manager
NetCov
- New York, New York, United States
- New York, New York, United States
About
About the Role As a key member of the Marketing Team, the Demand Generation Manager is responsible for building and scaling NetCov’s predictable, measurable pipeline engine. This role owns campaign strategy, demand generation programs, and funnel performance across digital and account‑based channels. The Demand Generation Manager is accountable for turning marketing initiatives into qualified pipeline and measurable revenue outcomes.
This is not a content creation role. This role partners closely with the Content Marketing Manager, who owns storytelling and messaging, while the Demand Generation Manager owns campaign execution, distribution, and performance. Working closely with Sales leadership, this individual will ensure that marketing efforts are aligned to revenue targets, high‑value accounts, and pipeline priorities.
NetCov operates in a private equity‑backed environment with a strong focus on measurable outcomes, operational discipline, and revenue impact. This role is expected to operate with urgency, accountability, and a clear connection to pipeline performance.
Demand Strategy & Pipeline Planning
Build and own the quarterly demand generation plan aligned to revenue targets and sales capacity
Define channel mix and budget allocation across digital and field marketing efforts
Align campaign priorities with ICP verticals (credit unions, financial institutions, AEC) and core offerings
Partner with the Content Marketing Manager to align content strategy with campaign execution
Collaborate with Sales leadership to define target accounts, priority opportunities, and whitespace
Campaign Development & Execution
Design and execute integrated campaigns across the full funnel: awareness → consideration → decision
Launch and manage multi‑channel campaigns including:
Paid media (LinkedIn, Google, Bing)
Email nurture and lifecycle campaigns
Retargeting and digital engagement programs
Webinar and event promotion campaigns
Ensure campaigns are aligned with content, messaging, and growth priorities
Coordinate closely with the Experiential Marketing Manager on event‑driven campaigns
Account-Based Marketing (ABM)
Partner with Sales + RevOps to define and tier target account lists
Develop and execute ABM programs for high‑value accounts
Coordinate multi‑channel engagement strategies across paid, email, and digital channels
Support personalized campaign execution leveraging content created by the Content Marketing Manager
Funnel Management & Conversion Optimization
Own performance across the full marketing funnel: MQL → SAL → SQL → Closed Won
Identify and address bottlenecks impacting conversion and pipeline progression
Optimize landing pages, calls‑to‑action, and campaign performance
Refine lead scoring models and qualification criteria in partnership with Sales and RevOps
Sales Alignment & Pipeline Integration
Establish consistent operating cadence with Sales (pipeline reviews, campaign feedback loops)
Ensure alignment on lead definitions, follow‑up expectations, and campaign priorities
Support pipeline acceleration through targeted campaigns and account engagement strategies
Partner with Sales to improve lead quality and conversion efficiency
Performance Analytics & Reporting
Own reporting on pipeline creation, campaign performance, and channel effectiveness
Track key metrics including:
Pipeline generated
Cost per opportunity (CPO)
Conversion rates by stage
Pipeline velocity
Continuously reallocate budget and effort toward highest‑performing channels
Marketing Technology & Systems
Manage and optimize marketing automation platforms (HubSpot or similar)
Ensure data integrity, campaign tracking, and attribution accuracy
Utilize ABM and intent tools (e.g., 6sense, ZoomInfo) to support targeting and engagement
Partner with Revenue Operations to maintain clean data and reporting accuracy
Success Profile Within 6–9 months:
A structured demand generation plan is in place and aligned with revenue targets
Campaigns are consistently generating measurable pipeline
Funnel performance is visible, tracked, and improving
Conversion rates across stages show measurable improvement
Campaign ROI and channel performance are clearly understood
Marketing contribution to pipeline is predictable and scalable
Knowledge, Skills, and Abilities Required
5–10 years of experience in B2B demand generation, growth marketing, or digital marketing roles
Proven track record of generating measurable pipeline and improving conversion rates
Strong understanding of multi‑channel campaign execution and funnel management
Experience working within marketing automation platforms (HubSpot preferred)
Experience with paid media platforms (LinkedIn, Google, Bing)
Familiarity with ABM and intent‑based marketing tools (6sense, ZoomInfo, Demandbase or similar)
Strong analytical skills with the ability to interpret performance data and drive optimization
Experience collaborating cross‑functionally with Sales and marketing teams
Experience in cybersecurity, cloud services, managed services, or B2B technology preferred
Preferred Experience
Experience working in a private equity‑backed or high‑growth environment
Experience supporting complex B2B sales cycles
Familiarity with regulated industries such as financial services or compliance‑driven environments
Impact & Performance Expectations This role directly influences:
Marketing‑sourced and influenced pipeline
Cost per opportunity (CPO) and customer acquisition cost (CAC)
Funnel conversion rates and pipeline velocity
Campaign ROI and channel performance
Alignment between Marketing and Sales
Role Logistics
Full‑time, exempt position
Fully remote within the United States
Travel required approximately once per quarter for team meetings, events, or company initiatives
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Languages
- English
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