SEA
What is SEA
SEA (also known as Search Engine Advertising, Search Advertising, Paid Search, etc) is an online marketing technique that is used to increase traffic to a website and improve its brand.
It allows companies to feature their paid ads in various search engines’ results pages, including Google, Bing, and Yahoo. The ads appear when users search for specific keywords, and the advertisers pay a fee whenever their ad is clicked. As such, it is a significant source of income for search engines.
In combination with the optimisation of text ads and offers, it can help advertisers achieve a good ranking on SERPs.
