What is Salesforce

Salesforce is an American company that produces various cloud-based software. In particular, it specialises in customer relationship management (CRM) and offers a CRM tool as one of its primary products.

This tool, also called Salesforce, is a platform that allows companies to keep track of their business processes by managing contacts, creating workflows, and providing analytics about their customers, sales operations, and marketing activities. The main goal of Salesforce CRM is to help companies understand their customers. This, in turn, would allow them to acquire new ones and maintain their existing ones.

It achieves this by tracking interactions with customers and monitoring sales activities.

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