What is Marketo

Marketo is a marketing SaaS (Software as a Service) platform, created in 2006 by Phil Fernandez.

It was created to help with various marketing tasks and increase companies' understanding of their customers. It helps organisations personalise marketing campaigns, automate and measure marketing engagement, workflows, and tasks. The services offered are the following: email marketing, lead management, consumer marketing, campaign analysis, CRM integration, search engine optimisation, and mobile marketing.

Marketo works across a variety of digital channels, such as mobile devices, email, video, and search advertisements, among others.

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