What is MailChimp

MailChimp is a complete and accessible email marketing tool. It allows users to manage mailing lists, create emails and/or newsletters, schedule campaigns and analyse the subsequent results. 

The software was created in 2001 by Ben Chestnut, Mark Armstrong and Dan Kurzius. MailChimp allows one to create and import a list of contacts. It is also possible to create newsletters thanks to templates that are available on the platform.

A great feature of MailChimp is that it generates click maps that show which parts of an email subscribers engaged with the most, helping users improve their emails by providing more relevant content.

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