What is Hootsuite

Hootsuite is a social media management tool.

It allows users to keep track of and manage many social network channels simultaneously, such as Twitter, Facebook, Instagram, LinkedIn, Youtube, WordPress blogs, and more.

Users can even track what others are saying about their brand, and use Hootsuite to respond to them immediately. Hootsuite exists as a web application and as mobile apps, meaning that it is compatible with a number of devices and operating systems.

It greatly simplifies a social media manager’s role, as it allows not only curating content, scheduling posts, and measuring ROI, but also managing team members.

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