Growth Hacking

Growth hacking is a relatively new field of marketing that comprises a number of strategies that focus only on growth.

It is mainly used in relation to early-stage start-ups, as they are usually seeking a lot of growth in a limited amount of time and on a small budget. The goal of growth hacking is to gain a maximum of users or customers while spending minimally. This typically involves using creative, low-cost alternatives to traditional marketing. As such, growth hackers often rely on the use of social media, viral marketing, or targeted advertising.

These are generally free, in contrast to paid advertising and traditional media (radio, television, printed press).