UI / UX

What is UI / UX

UI (user interface) is everything a user interacts with when using a digital product or service. It encompasses many things: not only screens and touchscreens, but also keyboards, sounds, lights. The UI determines how a product’s surfaces look and function. UX (user experience) design arose out of UI, as it soon became important to shape how users could interact with the UI. The goal of UX design is to make it intuitive and easy for a user to operate a system in the intended way. If UI helps users achieve certain goals, then UX determines their experience along the way.
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