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Product Marketing Manager, Hardware
- Chicago, Illinois, United States
- Chicago, Illinois, United States
About
Position Description PAR’s hardware portfolio is the foundation of the most complete, integrated restaurant technology ecosystem in the industry. From POS terminals and self‑service kiosks to drive‑thru hardware and payment devices, PAR equipment runs the operations of more than 100,000 restaurants worldwide. Hardware is also the connective tissue that lets PAR’s software portfolio (POS, Ordering, Pay, Loyalty, Guest360) deliver on its “Better Together” promise.
Role Overview We are looking for a Product Marketing Manager to own the messaging, positioning, and competitive narrative for PAR’s hardware portfolio, repair and hardware services, ISV partner ecosystem, and select international markets. This role sits at the intersection of product, sales, and partnerships. You will translate hardware capabilities and service‑level commitments into operator value: uptime, throughput, labor efficiency, and total cost of ownership. You will equip the field to sell hardware and services with confidence, and partner with growth to expand the services TAM.
Location Remotely based in our hub locations: Austin, TX; Philadelphia, PA; Minneapolis, MN; Chicago, IL; Champaign, IL; and Central New York (Albany, Buffalo, Rochester, Syracuse, New Hartford).
Reports To Director of Product Marketing
Requirements
4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology
Experience marketing physical products, services portfolios, or platform ecosystems
Proven track record crafting differentiated messaging that drives adoption and pipeline
Strong grasp of competitive analysis, positioning, and buyer segmentationComfortable working with technical product specifications and translating them into operator value
Confident communicator across all levels, from sales calls to executive briefings
Self‑directed and thrives in fast‑paced, cross‑functional environments
Exceptional storyteller who can translate complexity into clarity
Additional Skills
Experience marketing to restaurant operators, QSR brands, or fast‑casual chains
Experience with ISV partner marketing or marketplace ecosystems
Familiarity with the hardware lifecycle: sale, deployment, repair, refresh
International market experience or exposure to global GTM motions
Hardware Positioning and Messaging
Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership).
Translate technical specifications into operator value across enterprise and mid‑market segments.
Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives.
Repair and Hardware Services GTM
Own the messaging and positioning for PAR’s repair services portfolio. Connect service‑level commitments to operator impact (downtime reduction, throughput protection, cost control).
Identify competitive positioning opportunities against alternative service providers and OEM‑direct offerings.
Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences.
Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions.
Sales Enablement
Produce sales collateral including one‑pagers, battlecards, and objection‑handling guides for hardware and services.
Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership.
Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement.
Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today.
Support pricing and packaging conversations with positioning clarity and competitive context.
ISV Partnerships
Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes.
Develop co‑sell messaging and joint narratives that articulate combined value for shared operator prospects.
Create partner‑facing and market‑facing content that positions PAR integrations as part of an open, scalable operator platform.
Collaborate with ISV partners on launch coordination, solution briefs, and field‑ready collateral.
International Support
Provide product marketing support to international markets on an as‑needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative.
Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity.
Support international launches or initiatives where product marketing input is required.
Competitive Intelligence
Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field.
Maintain a clear point of view on how PAR hardware and services compare to OEM‑direct offerings, third‑party MSPs, and alternative POS vendors.
Equal Employment Opportunity PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.
Compensation Range: $130K - $145K
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Languages
- English
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