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Senior Analyst, Business IntelligenceMSLGROUP • United States
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Senior Analyst, Business Intelligence

MSLGROUP
  • US
    United States
  • US
    United States
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About

Senior Analyst, Business Intelligence
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found. Responsibilities
Ensure data accuracy across all reporting tools through quality assurance processes. Engage with data partners to prepare, validate, and resolve data discrepancies. Assist in creating measurement plans to assess brand performance. Conduct industry research to provide benchmarks, market insights, and client reports. Analyze media campaign data to generate insights and recommendations on audience behavior. Collaborate with BI leadership to develop reports, presentations, and client deliverables. Maintain strong relationships with internal teams, ensuring all BI-related data needs are met. Train and mentor entry-level analysts on BI reporting platforms, including: Google Display & Video 360 (DCM) Data visualization tools (Datorama, Power BI, Tableau) Search Ads 360/Google Ads Social reporting (Facebook, Instagram, X/Twitter) Web analytics (Analytics 360, Omniture) Contribute to competitive analyses and best practice audits. Actively participate in meetings, offering insights and strategic input. Work independently while managing multiple deliverables in a fast-paced environment Qualifications
Bachelor's Degree (preferably in a related field) is required 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus) Strong analytical skills, with the ability to translate data into strategic insights. Ability to manage multiple priorities, meet deadlines, and work independently. Understanding of multi-channel marketing and data-driven decision-making. Proficiency in: Time Management & Prioritization Problem-Solving & Critical Thinking Quantitative & Data Analysis Hands on experience with digital analytics tools (Google Analytics, Omniture) Power user of MS Excel; Proficiency in Word and PowerPoint is required Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus Experience in program measurement (online and/or offline) and test design a plus Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $73,150- $101,010 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/05/2026. All your information will be kept confidential according to EEO guidelines. 26-6162 #LI-HA1
  • United States

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