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About
✍️ Rédaction & Création de contenu
- Créer et maintenir du contenu pour les marques et marques privées sur les sites web, campagnes courriel, médias sociaux, emballages et outils marketing.
- Adapter les messages selon les exigences des détaillants, les publics cibles et les plateformes numériques.
- Utiliser des outils d’IA pour améliorer l’efficacité et la qualité de la création de contenu.
- Collaborer avec les équipes internes afin d’assurer la cohérence de la marque et l’alignement avec les objectifs d’affaires.
- Réviser et optimiser le contenu en anglais et en français pour assurer exactitude et clarté.
Traduction & Localisation
- Gérer la traduction et la localisation de l’anglais vers le français tout en respectant l’identité et le ton de la marque.
- Coordonner avec les traducteurs et les outils d’IA afin d’améliorer la qualité et l’efficacité des traductions.
- Effectuer les vérifications QA pour assurer la cohérence et l’exactitude du contenu dans les deux langues.
Gestion du contenu web & numérique
- Maintenir les descriptions de produits, spécifications et contenus visuels sur les plateformes des détaillants et le site web de l’entreprise.
- Appliquer les meilleures pratiques SEO afin d’augmenter la visibilité et les conversions.
- Vérifier l’exactitude et la conformité des fiches produits selon les standards de la marque.
Soutien à la marque & aux campagnes
- Collaborer avec les équipes marketing et design pour gérer les ressources créatives et assurer une cohérence visuelle.
- Participer à la planification et à l’exécution de campagnes marketing multicanales et d’initiatives sur les médias sociaux.
- Suivre les performances des campagnes, maintenir les calendriers de contenu et soutenir la coordination administrative.
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✍️ Copywriting & Content Creation
- Create and maintain brand and private-label content across websites, email campaigns, social media, packaging, and marketing materials.
- Adapt messaging for retailer requirements, target audiences, and digital platforms.
- Use AI tools to improve content creation efficiency and quality.
- Collaborate with cross-functional teams to ensure brand consistency and business alignment.
- Proofread and optimize English and French content for accuracy and clarity.
Translation & Localization
- Manage English-to-French translation and localization while maintaining brand voice and cultural relevance.
- Coordinate with translators and AI tools to improve translation quality and workflow efficiency.
- Conduct QA reviews to ensure consistency and accuracy in both languages.
Website & Digital Content Management
- Maintain product descriptions, specifications, and digital assets across retailer and company platforms.
- Apply SEO best practices to improve online visibility and conversions.
- Monitor product listings for accuracy and compliance with brand standards.
Brand & Campaign Support
- Collaborate with marketing and design teams to manage creative assets and ensure visual consistency.
- Support the planning and execution of multi-channel marketing campaigns and social media initiatives.
- Track campaign performance, maintain content calendars, and assist with administrative coordination.
Languages
- French
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