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Marketing Data Analyst
- Newcastle upon Tyne, England, United Kingdom
- Newcastle upon Tyne, England, United Kingdom
About
* A brand-new role, where you help improve all aspects of the company's sales and marketing teams
* The company are very open to new ideas to help develop new business opportunities.
* You will be working in a friendly, fast-moving and dynamic environment.
* Highly competitive salary on offer.
* An immediate start date for the right person.
Your Next Career Opportunity.
Our client is now seeking an experienced marketing data analyst to support the sales and marketing function.
This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise.
Your New Role.
Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance.
Here are the main responsibilities typically involved:
* Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites.
* Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement.
* Produce regular reports, dashboards, and KPI analysis for senior management and sales teams.
* Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights.
* Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement.
* Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing.
* Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems.
* Track website traffic, customer journeys, and user engagement to improve digital performance and user experience.
* Work closely with sales, marketing, and leadership teams to support commercial decision-making.
* Identify market trends, competitor activity, and customer insights to help shape future marketing strategy.
* Develop data-driven recommendations to improve customer acquisition, retention, and brand performance.
* Ensure compliance with GDPR and data protection regulations when handling customer data.
About You.
* Strong analytical and problem-solving ability
* Data-driven
* Previous experience supporting marketing and sales teams to improve
* Experience with Google Analytics and CRM systems
* Attention to detail
* Commercial awareness
* Strong communication and presentation skills
Languages
- English
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