CRM

CRM is the abbreviation of Customer Relationship Management.

CRM systems help users manage customer data and define the interaction with current and prospective clients. Using a CRM tool will help improve a company’s business relations. Among the best-known solutions proposed are the following: Salesforce, SugarCRM, or Really Simple Systems.

There are three types of CRM systems: operational CRM, Analytical CRM, and Collaborative CRM. They can manage data related to a company’s customers, suppliers, prospects, colleagues, and even social media, and the interactions with each.