À propos
award-winning
, full-service
Media Agency of Record
that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with
transparency at its core
, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. Manager, Analytic Liaison (Direct Marketing) Manager, Analytic Liaison plays a key role in connecting Quad’s Direct Marketing strategy, account teams, and Analytics function to ensure data is effectively applied across active client programs. This role focuses on
translating analytic outputs into actionable insights
, aligning analytics to campaign objectives, and supporting ongoing performance optimization. The individual works across teams to ensure clarity, consistency, and impact in how analytics are used within direct mail and integrated marketing programs. Partner with Direct Marketing strategy and account teams to define analytic needs aligned to campaign objectives and SOW requirements. Translate marketing strategies into clear analytic requests, including segmentation, test design, and performance measurement. Manage priorities across multiple client programs. Insight Translation & Application
Connect performance results to business outcomes, with a focus on direct mail effectiveness. Simplify complex analytics into clear messaging for account teams and clients. Direct Mail Performance Optimization
Audience targeting and segmentation Offer and creative testing strategies Response and conversion performance
Client & Account Support
Support account teams in performance discussions, reporting, and business reviews. Serve as a liaison between Analytics, Strategy, and Account teams. Identify and address gaps in data, reporting, or analytic support. Support consistent processes for integrating analytics into direct marketing programs. 8+ years of experience in direct marketing, direct mail, marketing analytics, or related roles. ~ Experience working closely with analytics teams in a marketing or agency environment. ~ Background in client-facing roles supporting campaign performance and reporting.
We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.
Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws.
Compétences linguistiques
- English
Avis aux utilisateurs
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