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Regional Sales Manager
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Regional Sales Manager
- Chicago, Illinois, United States
- Chicago, Illinois, United States
About
Position Summary The Chicago Regional Sales Manager is responsible for overseeing the day‑to‑day sales, P&L performance, and retail execution of the V&V Supremo business in the Chicago market. This role leads a field team focused on driving profitable growth, managing trade spend effectiveness, and executing in‑store and headquarters strategies across grocery retailers in the region. This role will also have some responsibility supporting customer headquarters engagement in the Chicago market.
Key Responsibilities
Lead and develop the local Chicago Sales team
Provide daily direction, coaching, and accountability to ensure execution against sales, profitability, and execution priorities
Conduct regular field rides, performance reviews, and team meetings
Build a strong culture of urgency, accountability, and results
Oversee execution across grocery retail accounts in the Chicago market
Lead engagement with grocery headquarters and key decision makers
Support headquarters responsibilities as needed within the Chicago market
Ensure strong in‑store presence, distribution gains, and promotional execution
Partner with customers to drive category growth and expand shelf presence
P&L Ownership & Trade Spend Management
Own and manage the Chicago market P&L
Ensure profitable growth through disciplined financial management
Oversee trade spend planning, tracking, and ROI optimization
Ensure trade dollars are invested effectively to drive volume, distribution, and velocity
Monitor performance versus budget and adjust plans to maximize return on investment
Retail Execution & Growth
Ensure consistent merchandising standards, demo execution, and in‑store activation
Drive execution of key promotional programs and initiatives
Monitor store‑level performance and adjust tactics to improve velocity
Identify new opportunities for distribution and incremental growth Business Planning & Reporting
Track and report weekly performance against sales, profitability, and execution targets
Partner with leadership on forecasting, promotional planning, and market strategy
Provide insights on competitive activity and market trends in the Chicago area
Qualifications
5+ years of experience in CPG sales, retail, or food distribution (preferred)
Proven leadership experience managing field sales or retail teams
Strong understanding of grocery retail, headquarters selling, and P&L management
Experience managing trade spend and promotional ROI
Ability to drive execution in a fast‑paced, competitive market
Strong communication, coaching, and organizational skills
Success Measures
Sales growth across Chicago retail accounts
Improved distribution and shelf presence
Effective trade spend ROI and P&L performance
Strong execution of merchandising and demo programs
High‑performing, accountable field team
V&V Supremo Foods is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. We are committed to providing a fair and inclusive environment where all employees and applicants have equal opportunities to succeed
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Languages
- English
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