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Senior Creative Content ProducerInternetwork Expert Inc • New York, New York, United States
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Senior Creative Content Producer

Internetwork Expert Inc
  • US
    New York, New York, United States
  • US
    New York, New York, United States
Apply Now

About

Senior Creative Content Producer About us Wavytalk is a fast-growing hair tools brand built on creativity, community, and self-expression. As the #1 hair tools brand on TikTok, we’ve built our business through a digital-first, content-driven approach creating products and moments that resonate with a new generation of consumers.
We design intuitive, high-performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community-led brand into physical spaces nationwide. We are also expanding into adjacent beauty tools to further support our community’s self-expression across their full routine.
Role Description We are looking for a Senior Creative Content Producer to lead the ideation and execution of high-impact photo and video content across social, paid media, retail campaigns, launches, partnerships, and brand activations.
This role is equal parts creative strategist, producer, and project lead. You will concept and oversee content ranging from fast-moving social videos to large-scale campaign shoots and experiential events. You should deeply understand internet culture, creator-driven storytelling, platform trends, and how different types of content support different business goals.
The ideal candidate is highly social-first, creatively obsessed, organized under pressure, and able to bridge the gap between brand storytelling and commercial performance.
This role requires 4 days in office (Mon-Thurs).
Key Responsibilities Creative Ideation & Content Strategy
Develop innovative video and photo concepts for:
Organic social content
Paid social campaigns
Product launches
Retail campaigns
Creator collaborations
Events and activations
Brand campaigns
Translate marketing objectives into compelling creative concepts tailored to each platform and audience
Understand the role of different content types across the funnel, from awareness-driving brand storytelling to conversion-focused paid creative
Stay ahead of social, beauty, fashion, and creator trends while identifying opportunities relevant to the brand
Collaborate cross-functionally with Social, PR, Influencer, E-commerce, Retail, and Performance teams
Production Management
Lead end-to-end production for both in-house and external shoots
Source and manage creative agencies, production partners, photographers, videographers, stylists, glam teams, and freelancers
Build detailed creative briefs, shot lists, moodboards, production timelines, and call sheets
Oversee creative execution from pre-production through post-production
Lead on-site production and ensure content aligns with brand vision and campaign objectives
Manage budgets, timelines, vendor negotiations, and production logistics
Ensure all deliverables are completed on time and optimized for platform-specific requirements
Creative Direction & Brand Stewardship
Maintain strong brand consistency across all visual content and storytelling
Ensure content aligns with Wavytalk’s tone, aesthetic, and positioning while still feeling culturally relevant and platform-native
Partner closely with internal creative and design teams to evolve the visual identity of the brand
Balance high-production brand storytelling with fast-moving, trend-driven social content
Performance & Optimization
Analyze content performance and apply learnings to future creative concepts
Understand platform KPIs including:
Watch rate
Engagement
CTR
Hook rate
Retention
Conversion efficiency
Work closely with paid media teams to optimize content for performance without compromising brand equity
Identify opportunities to improve creative efficiency, scalability, and output quality
Qualifications
5–8+ years of experience in creative production, content production, social-first creative, or campaign production
Strong portfolio showcasing both video and photo content across social, campaigns, and branded storytelling
Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms
Experience managing external agencies and production partners
Strong understanding of creator/content culture and how consumers engage with digital content today
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  • New York, New York, United States

Languages

  • English
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