Director, Search Engine Optimization & Generative Engine Optimization (SEO/GEO)Palo Alto Networks • Santa Clara, California, United States

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Director, Search Engine Optimization & Generative Engine Optimization (SEO/GEO)

Palo Alto Networks

Santa Clara, California, United States

Santa Clara, California, United States

Apply Now

About

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary Join the team responsible for establishing Palo Alto Networks as the undisputed digital authority in the age of AI. We are looking for a Director SEO/GEO to lead the evolution of our search strategy from traditional keyword centric SEO to AI-native Generative Engine Optimization (GEO). This role will be pivotal in shaping how our platform first strategy is discovered across traditional search engines and emerging LLM based answer engines. You will work cross functionally with Product Marketing, Unit 42 research, and engineering teams to build a high performance content ecosystem that captures maximum visibility and citations in AI Overviews and LLM search results. Key Responsibilities Strategic SEO/GEO Leadership: Lead and build the end to end search intelligence program, combining enterprise grade technical SEO with advanced Generative Engine Optimization to drive organic growth and brand equity. AI Overview & LLM Domination: Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations as a primary "source of truth" in AI generated answers across ChatGPT, Perplexity, and Gemini. Content Architecture & Taxonomy: Architect fact dense topic hubs and "Cyberpedia" information structures that use semantic reinforcement and "answer-first" formatting to maximize machine readability. Technical SEO Excellence: Provide guidance on site wide crawl efficiency, structured data (JSON-LD), and complex indexation troubleshooting, including the deployment of llms.txt and .md plain text protocols. Performance Governance: Track new success metrics beyond clicks, including "Share of Model," citation triggers, and AI referral traffic, providing executive level reporting on SEO’s contribution to lead generation. Cross Functional Evangelization: Act as a strategic consultant for GTM teams, educating content writers on GEO strategy and building AI powered tools to scale optimized content creation. M&A Support: Lead the migration of search authority for acquired web properties ensuring historical rankings and citations are preserved and integrated into the core domain. Grow and manage a team of search experts. Qualifications Required Qualifications 12+ years of digital marketing experience, with at least 5 years specifically focused on leading SEO strategy for complex B2B or SaaS environments. Demonstrated expertise in Generative Engine Optimization (GEO) and a deep understanding of how LLMs retrieve, "chunk," and cite content. Expert knowledge of technical SEO (Schema, JSON-LD, site architecture) and proficiency with enterprise tools like Semrush, Conductor, Google Search Console, and Adobe Analytics. Ability to present complex visibility trends to executive stakeholders and influence long term product and content roadmaps. Proven track record of staying ahead of rapid algorithmic shifts (e.g., Google Core updates) and a "disruptive" growth mindset to embrace emerging AI search paradigms. Strong understanding of SEM and how SEO/ GEO intersects. Proficiency in lead generation and understanding of Search’s role in conversions and pipeline. BS/MS in Marketing, Data Science, Computer Science, or equivalent practical experience. Preferred Qualifications Previous experience in the cybersecurity sector, with the ability to translate complex technical threats into authoritative content structures. Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here (https://benefits.paloaltonetworks.com/) . $224,000.00 - $318,000.00/yr Our Commitment We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com . Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
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Santa Clara, California, United States

Languages

English

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