User Experience DesignTaproot Foundation, Inc. • Birmingham, Alabama, United States
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User Experience Design
Taproot Foundation, Inc.
- Birmingham, Alabama, United States
- Birmingham, Alabama, United States
About
Overview We are looking for a skilled User Experience (UX) and website strategy volunteer to provide a fresh, objective review of our nonprofit’s website and user journey.
Our goal is to improve the overall user experience, messaging clarity, and conversion pathways for multiple audiences who visit our website, including parents, students (girls ages 10–15), volunteers, donors, and sponsors.
We recently completed a full website redesign, so we are not looking for a major rebuild or technical overhaul. Instead, we need strategic feedback on how to strengthen what already exists.
Responsibilities Specifically, the volunteer will evaluate:
Website messaging and clarity of our mission
User flow and navigation
Calls-to-action and conversion opportunities
Donation and sponsorship pathways
Product and program sales experience
Overall user experience across desktop and mobile
The ideal outcome is a clear list of recommendations that will help us improve engagement, increase conversions, and better communicate our programs.
Impact This project directly supports our organization’s mission by helping us better connect with the families, students, donors, and supporters who make our work possible.
Improving our website experience and messaging will help us:
Reach more families and students
Increase participation in our programs
Improve donor and sponsor engagement
Increase earned revenue through website sales
Strengthen trust and credibility with all audiences
Organization Books That Build Skills powered by Athenian is a 501(c)(3) nonprofit focused on helping students, specifically girls, ages 10–15, explore careers, build life skills, and gain confidence through STEM education. Through books, library partnerships, and podcast content, we help students better understand the real‑world skills and careers shaping the future. Our mission is to equip the next generation with the communication, critical thinking, and career readiness skills they need to succeed.
Support We will provide the volunteer with all relevant background information needed to understand our organization, audience, and goals, including:
Access to our website and key landing pages
Brand messaging and mission information
Information about our target audiences
Overview of our programs, products, and revenue streams
Specific concerns and areas where we want feedback
We are highly collaborative and responsive, and we are committed to making this project as smooth and efficient as possible for the volunteer.
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Languages
- English
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