Search Engine Marketing Analyst (PPC)All Web Leads Inc. • Austin, Texas, United States
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Search Engine Marketing Analyst (PPC)
All Web Leads Inc.
- Austin, Texas, United States
- Austin, Texas, United States
About
is one of the most successful customer acquisition marketing companies in the US. Simply put, we help our customers acquire customers. Today, we do this for the US insurance industry. Our amazing team of over 375 talented and successful professionals uses Internet marketing to turn consumer interest in insurance products into policy sales for the world’s largest insurance carriers and more than 12,000 of their agents. We are Austin-born and our growth from a 2-person startup in 2005 to a highly profitable business has been remarkable. We are a tight-knit team with a fast paced, energetic, and entrepreneurial company culture that was ranked #20 by Glassdoor in their 2015 Best Places to Work in the U.S. We provide competitive pay, outstanding benefits, and a fabulous, fun, collaborative environment that allows our people to be their best.
Job Description Are you an extremely analytical, detail-oriented individual with a passion for search engine marketing? As a
Search Engine Marketing Analyst , you will plan for and manage significant portions of our online marketing program, and capitalize on paid search for one of the fastest growing lead generation companies in the United States. With aggressive goals for growth and a large portfolio of keywords and campaigns to manage, you’ll have your work cut out for you. Luckily, with our sophisticated search management and reporting tools, you will have a serious edge over the competition. If you love technology, search marketing, data analysis, and want to work with a very profitable technology company, this is the job for you.
Responsibilities
Building profitable web marketing programs
Design and test ads for new and existing acquisition campaigns
Monitor quality, click through rates and conversion rates across accounts
Identify low performing ads and placements and make changes necessary to maximize profit and volume
Monitor the profitability of advertising using proprietary and licensed management software Adjust spending as necessary to maximize profit and lead volume
Monitor traffic quality from all sources
Identify fraud, low performing sources, and domains
Take necessary action to block poor quality traffic sources from all campaigns
Prepare for any possible algorithm or policy changes
Analyze trend data across all campaigns
Provide regular reports to management about new competitors entering the landscape, changes in tactics employed by current competitors, and any possible changes in the search landscape that could affect account profitability
Identify new tools and reports that need to be built to automate repetitive processes or gather more sophisticated analytics
Qualifications
2 years experience in search engine marketing
2 years experience conducting high volume online media buys and managing large annual online marketing budgets
2 years experience in PPC
Well-versed in online marketing best practices and measurement
Proven experience profitably driving high-volume online customer acquisition
Experience with professional analytics tools and analysis methods
Comfortable negotiating with account managers to receive credits and discounts when needed
Proficient in Excel, HTML, Photoshop and SQL preferred
Ability to manage multiple projects with intertwining deadlines while staying focused on the details
Extremely meticulous
All your information will be kept confidential according to EEO guidelines.
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Languages
- English
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