Connected Content LeadDentsu International Americas, LLC • New York, New York, United States
Connected Content Lead
Dentsu International Americas, LLC
- New York, New York, United States
- New York, New York, United States
About
As the creative center of gravity for the connected content system, you will champion great ideas from spark to impact, identifying creative potential in unconventional places, nurturing it, shaping it, and ensuring it survives the journey from concept to culture. You will see potential in ideas early, whether they originate from creators, strategists, AI‑assisted exploration, social signals, or cross‑disciplinary collaborators, and amplify them into culturally resonant, brand‑elevating work. Raise the creative bar continuously, modeling the behaviors and instincts that reflect 360i’s aspiration to “scale creativity” and helping teams climb toward work that is more original, culturally attuned, and meaningful. Push beyond traditional formats and channels, encouraging experimentation, embracing nonlinear storytelling, and championing nontraditional pathways to making, from creator collaborations to AI‑driven idea exploration. Nurture diverse creative talent, creating space for emerging voices, new makers, and unconventional thinkers, cultivating an environment where creativity can come from anyone, anywhere, at any stage of the process. Protect bold ideas, guiding them through the system with the right balance of rigor, craft, and advocacy, ensuring they retain their power and clarity as they evolve through production and distribution. Model a standard of creative excellence that inspires teams, reassures clients, and strengthens 360i’s reputation as an AI‑native, culturally fluent creative leader. Standing up a modern connected content system that defines how ideas move from inputs to creation to distribution to optimization across 360i, ensuring it functions as a platform‑agnostic, modular, always‑on content engine. Instituting AI‑first practices consistent with 360i’s operating principle that AI should augment every stage of creation and iteration, and ensuring creators, influencers, AI‑generated content, and traditional production methods are equally viable inputs selected based on strategic and performance needs. Working with media, social, and activation leads to ensure ideas are designed for distribution, not merely delivered to it. Operating from an AI‑first perspective across audience building, ideation, content creation, activation, and measurement, making distribution‑informed creative decisions and looping learnings back into the system each cycle. Qualifications
13+ years in creative/content leadership with a track record of shipping platform‑native, multi‑format systems that drive measurable business impact. Command of creator/influencer ecosystems, platform dynamics, and rights/governance frameworks. Hands‑on fluency in AI‑assisted creative workflows across ideation, production, and optimization. Strong executive presence with C‑suite audiences and ability to articulate complex systems simply. Benefits
Medical, vision, and dental insurance Life insurance Short‑term and long‑term disability insurance 401k Flexible paid time off At least 15 paid holidays per year Paid sick and safe leave Paid parental leave Annual base salary range: $197,000 – $300,000. This position is eligible for discretionary incentive compensation. Job type: Full time, Permanent. Equal Employment Opportunity
Dentsu is committed to providing equal employment opportunities to all applicants and employees, without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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Languages
- English
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