About
Role Summary The Manager, Events & Experiences Content is responsible for bringing beauty and salon events to life through compelling, social‑first content that drives traffic, engagement, and sales. This role leads the capture, creation, and amplification of content from in‑store events, brand activations, and experiences, ensuring every moment is turned into shareable, revenue‑driving storytelling. Connects events to content and content to commerce, creating visibility for the business while inspiring both customers and store teams.
Key Responsibilities Event Content Strategy & Execution
Develop and execute a content strategy for all events and experiences
Capture key moments from in‑store events, brand activations, and trainings
Ensure every event has a clear content plan (before, during, and after) and translate events into engaging stories that drive awareness and traffic
Social Content Creation
Create and manage short‑form video, photography, and social content
Ensure content is aligned to brand voice, trends, and platform best practices
Highlight artistry, services, product, and customer experiences through content
Deliver content that is engaging, authentic, and performance‑driven
Traffic & Sales Impact
Use content to drive store traffic, event attendance, and customer engagement
Partner with Sales & Education teams to align content with event sales goals and key moments
Amplify product launches, services, and promotions through event storytelling
Track and optimize content performance to improve reach and conversion
Team & Field Enablement
Provide tools and guidance for store teams to capture and share content locally
Create simple frameworks and templates to ensure consistent, high‑quality content
Elevate field capability in social storytelling and content creation
Cross‑Functional Partnership
Partner with Brands, Merchants, Pro Team, and Education to align on event storytelling
Collaborate with marketing to ensure content supports broader campaigns
Ensure alignment between in‑store experiences and digital presence
Partner with internal Communications for monthly updates on events and highlights of community, in‑store, and activations for awareness in the community and in stores
Attend PR, Event, Marketing, and Event Meetings
Content Management & Organization
Manage and organize a central content library for events and experiences
Ensure content is accessible for reuse across teams and platforms
Maintain consistency in quality, tone, and brand representation
Qualifications
Strong creative eye for content, storytelling, and visual trends
Deep understanding of social media platforms and content performance
Ability to connect content to traffic, engagement, and sales outcomes
Highly organized and able to manage multiple events and timelines
Collaborative, energetic, and hands‑on
What You Get Eligible for bonus under the Management Incentive Plan. If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on JCPenney merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.yourjcpbenefits.com.
Pay Range USD $81,000.00 - USD $135,000.00 /Yr.
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Languages
- English
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