Communications Manager

The American Red Cross is currently seeking a Regional Communications Manager for our Gold Country to support Sacramento, CA, and its surrounding communities.

WHAT YOU NEED TO KNOW:

• Media Relations: Work with regional communications director, regional executive, executive director, and others to execute a determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross-approved information, as appropriate. Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests and develop and execute an effective communications strategy.
• Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
• Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms.
• Marketing Support: Coordinate cross-functional resources for the development and delivery of marketing programs. Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Coordinate cross-functional resources for the development and delivery of marketing programs.
• Internal Communications: Support development of strategic and change management communications.
• Volunteer Engagement: Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.
• Individual contributor that is fully proficient in applying subject matter knowledge. Knowledge based acquired from several years of experience in particular area. Work independently and may instruct or coach other professionals.

WHAT YOU NEED TO SUCCEED:

Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required. Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required. Skills & Abilities:

Good understanding of role and industry, apply specialized knowledge. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team Travel: May require 10% - 25% travel.

WHAT WILL GIVE YOU A COMPETITIVE EDGE:

• Excellent written and verbal communication skills.
• Experience using website content management systems and other marketing tools.
• Basic photography and videography experience preferred.
• Experience as a spokesperson preferred.
• Bilingual in Spanish is a plus.

COMPENSATION:

The salary range for this position is (CA): $70,000 -$78,000. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.

BENEFITS FOR YOU:

Medical, Dental, and Vision plans

Health Spending Accounts & Flexible Spending Accounts

PTO: Starting at 15 days a year; based on type of job and tenure

Holidays: 11 paid holidays comprised of six core holidays and five floating holidays

401K with up to 6% match

Paid Family Leave

Employee Assistance

Disability and Insurance: Short + Long Term

Service Awards and recognition