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Digital Experience Analytics, Senior ManagerWolverine Worldwide • Rockford, Illinois, United States
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Digital Experience Analytics, Senior Manager

Wolverine Worldwide
  • US
    Rockford, Illinois, United States
  • US
    Rockford, Illinois, United States
Apply Now

About

Role Overview Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel. Its global footprint spans 170 countries and territories and includes brands such as Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, Stride Rite, Cat, and Harley-Davidson. Wolverine Worldwide is a Certified Great Place To Work® and was recognized in 2025 by Footwear News, Forbes, and Inspiring Workplaces as a leading employer. Position Summary The Digital Experience Analytics Senior Manager owns the digital experience analytics and optimization engine across Wolverine Worldwide’s eCommerce portfolio. The role diagnoses performance across the customer journey, identifies conversion opportunities, and supports experimentation to improve site and marketing effectiveness. Primary Duties Lead end‑to‑end analysis of the digital customer journey, identifying key drivers of conversion, engagement, and drop‑off across the funnel. Develop deep‑dive diagnostics across site experience, landing pages, and channel entry points. Translate test results into clear insights and actionable recommendations to improve conversion and user experience. Identify opportunities to improve traffic quality, landing page effectiveness, and conversion by channel. Provide insight into how campaign strategies impact on‑site behavior and conversion outcomes. Collaborate with Product and UX teams to inform feature prioritization and experience improvements. Provide data‑driven recommendations to enhance site navigation, content strategy, and merchandising execution. Support opportunity sizing and risk assessment to inform prioritization decisions. Present insights and recommendations to cross‑functional stakeholders, clearly articulating drivers and implications. Partner with D & TE teams to build standardized performance reporting in PowerBI. Perform duties consistent with the company’s AAP/EEO goals and policies and other duties as assigned by the manager. Knowledge, Skills and Abilities Bachelor’s degree in analytics, statistics, computer science, or a related field. 5+ years of experience in digital, eCommerce, or experience analytics. Deep expertise in digital analytics and experimentation tools such as GA4, ContentSquare, OmniConvert, or similar. Strong understanding of conversion funnels, UX/CRO principles, and digital customer behavior. Ability to synthesize complex behavioral data into clear, actionable insights. Experience working in cross‑functional environments with Product, UX, and Marketing teams. Strong communication and storytelling skills, with the ability to influence without direct ownership. High attention to detail and intellectual curiosity. Working Conditions Normal office environment. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote. EEO and Diversity Statement Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as its consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer and aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. #LI-KD
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  • Rockford, Illinois, United States

Languages

  • English
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