AI-Driven Content Personalization ManagerJohnson & Johnson • Hazlet, New Jersey, United States

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AI-Driven Content Personalization Manager

Johnson & Johnson

Hazlet, New Jersey, United States

Hazlet, New Jersey, United States

About

At J&J Innovative Medicine, what matters most is helping people live full and balanced lives. We focus on treating, curing, and preventing some of the most devastating and complex diseases of our time. And we pursue the most promising science, wherever it might be found. Please visit https://www.janssen.com/johnson-johnson-innovative-medicine for more information. In line with the evolving digital landscape, we are committed to adapting our business to meet emerging needs. We seek a motivated Manager to accelerate our digital transformation and drive forward customer personalization. This position demands a blend of technical expertise, creative vision, and strategic thinking, emphasizing cutting-edge technology applications in content creation and digital marketing. The Manager of AI Digital & Content Personalization will revolutionize our audience engagement using the latest generative AI innovations. Key Responsibilities: Support the broader transformation towards modular content and the re-usability of components across HCP, medical, and patient pillars. Utilize advanced data analytics to assess the effectiveness of AI-driven and interactive content, making informed decisions to enhance content relevance, engagement, and overall impact of experiences. Lead the implementation and optimization of cutting-edge generative AI technologies for content creation across HCP & patient initiatives. Stay ahead of industry trends in immersive technology and GenAI, leading initiatives to explore new applications to propel our marketing efforts forward. Collaborate with business and marketing teams to integrate AI-driven and innovative content solutions, enhancing customer engagement, brand visibility, and market positioning. QUALIFICATIONS Experience and Skills: A minimum of 3-5 years of relevant marketing experience in healthcare, analytics, data science, marketing, management consulting or related field is required. A minimum of a bachelor’s degree is required, MS/PhD or equivalent preferred. Required Skillsets: In-depth understanding of omnichannel marketing and proficiency in leveraging various channels for effective customer reach and engagement. Familiarity with marketing platforms such as Adobe Suite (Creative Cloud, AEM, WF), Google Analytics, Salesforce, Sitecore, Veeva, etc. Experience working across the content supply chain including creative strategy, content creation & production, review, deployment & measurement. Strong understanding of the need for taxonomy and metadata (i.e. content tagging) to ensure proper orchestration and measurement for an omnichannel experience. Experience using AI & analytics to inform a personalized content strategy for our customer audiences. Preferred Skillsets: A minimum of 1 year working at (or in close partnership) with a creative agency to drive content strategy. Proven track record in digital marketing, data analytics, and successful implementation of AI-driven initiatives (preferably within the pharmaceutical or healthcare industry). Excellent communication and stakeholder management skills to identify and address brand-specific pain points effectively. Strong project management and leadership skills, with the ability to influence and collaborate effectively with cross-functional teams. Proven experience with stakeholder management & crafting ppt slides for senior leadership. Other: This position is based in Titusville, NJ and will require up to 15% domestic travel. The anticipated base pay range for this position is $113K to $170K USD At Johnson and Johnson, we reward results in competitive ways! This includes a rewarding patient first career, health and wellness benefits, paid time off, and 401(k) retirement savings with a generous company match. This role is also eligible for a competitive 15% bonus that is based off employee’s performance. Johnson and Johnson is an Equal Opportunity Employer committed to a diverse workforce. Johnson and Johnson will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, national origin, ancestry, age, sex, sexual orientation, gender identity, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law. Johnson and Johnson maintains a drug-free workplace. If you are a dynamic professional with a passion for driving innovative content strategies through AI technologies, we invite you to join our team and contribute to the forefront of our digital transformation journey.
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Hazlet, New Jersey, United States

Languages

English

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