Data and Analytics Manager
Cascade Public Media
- Seattle, Washington, United States
- Seattle, Washington, United States
About
Location: Seattle, WA
Hybrid schedule available
Benefits include:
11 paid holidays
1 personal holiday
4 weeks of Paid Time Off (PTO) to start
Company-matched 401(k) Retirement Plan that is fully-vested immediately
Responsibilities
Oversee the data and analytics platform and strategy, ensuring business leaders have the insights they need to drive membership growth
Work with Cascade PBS business and technology leaders to define KPIs, and gear our products and programs accordingly
Direct analytics and data specialists to oversee KPI reporting, data engineering, pipeline creation, manage cloud computing environments and SAAS platforms
Supports testing, channel optimization, paid media funnel analysis which includes marketing attribution tracking as well as performance forecasting, audience behavioral analysis, social media sentiment analysis, as well as advanced analytics on both audience behavior and financial results
Draw data from a variety of sources, and package it in an actionable way (data lake, visualization layer) for business leaders
Maintain, optimize, and iterate on a scalable analytics infrastructure including dashboards and self-service tools to support informing content, sales, marketing, fundraising, and overall organizational strategy
Identify new opportunities, partnerships and technologies to grow audience and revenue
Enable Cascade PBS to deliver personalized and high-quality experiences to the populations we serve
Empower stakeholders at all levels of the organization to make informed data-driven decisions
Work with vendors, business and technical staff to oversee major data projects, including organization-wide analytics infrastructure (data lake, next-generation dashboards, self-serve visualization tools)
Lead data and information management strategy
Implement a comprehensive data strategy for acquisition, management, and integration of internally and externally sourced data assets
Partner with the IT Team, consultants and other third-party vendors to provide oversight and discipline over all data-related technology decisions
Promote the use of data and analytics in the project planning process – including project justification, design, and evaluation by providing a basic data and analytics framework
Offer resources and services to Cascade PBS stakeholders
Data and Analytics Lead or the organization with primary responsibility for crafting, maintaining and iterating on an integrated analytics platform
Cultivate deep interdepartmental relationships to improve the ways of working and develop systems that help foster ownership and tracking of KPIs and business objectives
Maintain members’ digital privacy, ensuring Cascade PBS collects only the information necessary to serve members, and protects that data to maintain trust with our members and the community we serve
Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of the Cascade PBS
Other duties, responsibilities and activities may change or be assigned at any time with or without notice
Required Skills & Abilities
Experience with media research, including methodologies, market players, and usage
Fluency in applying data science to real-world business problems
Problem solver with excellent analytical skills and ability to turn data into information. Proven success in providing data-driven strategic recommendations to drive concrete action
Ability to operate independently and manage multiple time-sensitive projects simultaneously
Excellent communication and presentation skills with ability to understand how and why business users make decisions, and how data can enable them
Strong leadership skills with prior experience building and leading a data analytics and driving cultural change
Knowledge of business intelligence solutions
Strong knowledge of relational database modeling required, including logical and functional modeling
Experience with data modeling concepts, such as logistic regression, is preferred
Education & Experience
Bachelor’s degree in computer science, data science, analytics or a related field or equivalent experience
At least 7 years of experience with a mix of business intelligence, advanced analytics, and data management
At least 5 years of experience developing reporting and dashboards in business intelligence tools or people analytics platforms
Physical Requirements
Ability to regularly type on a keyboard
Ability to view data on a computer screen for long periods of time
Ability to sit or stand for extended periods
#J-18808-Ljbffr
Languages
- English
Notice for Users
This job comes from a TieTalent partner platform. Click "Apply Now" to submit your application directly on their site.