Consumer Analytics Senior ManagerWolverine Worldwide • Rockford, Illinois, United States
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Consumer Analytics Senior Manager
Wolverine Worldwide
- Rockford, Illinois, United States
- Rockford, Illinois, United States
About
Manage and optimize portfolio-level eCommerce performance measurements
Lead the conversion funnel analysis and identify drop-off drivers, test hypotheses, and collaborate with Commercial & UX teams to implement improvements
Lead weekly, monthly, and quarterly performance readouts, clearly articulating drivers vs. plan and key risks/opportunities
Elevate analytics from reporting to decision support for senior leaders
Partner with Finance and Commercial teams to forecast revenue and site KPIs
Translate digital metrics into financial impact (net revenue, gross margin, operating profit) to support investment decisions and business cases
Act as a strategic analytics partner to eCommerce, Marketing, CRM, Merchandising, and Marketplace teams
Continuously raise the bar on methodologies and insight quality
Performs duties consistent with the company’s AAP/EEO goals and policies
Performs other duties as required/assigned by manager
Knowledge, Skills And Abilities Required
8+ Years of experience in eCommerce analytics, consumer analytics, growth strategy, or digital performance
Fluency with eCommerce analytics and BI tools (e.g., GA4 or equivalent, Power BI/Tableau, experimentation platforms) with the ability to translate tool output into business and financial insights.
Strong understanding of eCommerce KPIs, conversion funnels, attribution, and experimentation
Proven ability to translate complex data into executive-ready insights and recommendations
Experience partnering with Finance on forecasting and performance management
Working Conditions Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
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Languages
- English
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