Search Engine Marketing (SEM) AnalystHealthPartners • Bloomington, Illinois, United States

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Search Engine Marketing (SEM) Analyst

HealthPartners

Bloomington, Illinois, United States

Bloomington, Illinois, United States

About

Job Description HealthPartners is currently hiring a Search Engine Marketing (SEM) Analyst. As a member of the Web & Mobile Marketing team, the Search Engine Marketing (SEM) Analyst plays a key role in executing and optimizing paid search strategies that drive engagement and patient growth. This role partners closely with internal stakeholders, external vendors, and the SEO team to deliver integrated, data-driven campaigns that connect health care audiences with relevant content and clear calls to action. The SEM Analyst is responsible for the day-to-day planning, management, optimization, and performance reporting of Google Ad campaigns supporting care delivery service lines, including primary care, women's health, pregnancy, pediatrics, urgent care, birth centers, ENT, virtual care, and myGenetics. Required Qualifications College degree or equivalent experience. Cumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and Bing. Proven history of success driving positive results through paid search marketing programs. Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels. Aptitude to manage paid search campaigns in a highly dynamic, collaborative, and matrixed environment. Ability to make correlations between strategies and tactics, and intermediate knowledge of campaign execution. Team‑player who is a self‑starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized. High attention to detail and critical thinking skills are necessary. Preferred Qualifications Healthcare, Health insurance, or consumer brand experience. Google or Adobe Analytics experience. Experience in search marketing tools such as Ahrefs, SEMRush, Conductor, Google Search Console, SparkToro. Hours/Location M-F; core business hours. This position follows a hybrid work model, with an expected onsite presence Tuesday through Thursday at the Bloomington corporate office. Additional on-site days may be required for meetings or team-related activities. Position Responsibilities Daily, weekly, and monthly performance monitoring to understand the performance of campaigns, continually optimizing for improved performance. Analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals. Creation and implementation of new pay‑per‑click (PPC) campaigns, ad copy, and landing page recommendations. Produce campaign performance reports and provide analysis that outlines key findings and recommendations. Partnering with internal business partners to diagnose and problem solve campaign matters. Help manage relationships with search optimization technology partner. Identify, set‑up, execute, and measure ad copy and landing page A/B tests. Audit for and help maintain best practices within paid search campaigns. Staying current on industry/competitor trends. Benefits As a HealthPartners colleague, we offer a comprehensive range of benefits to support every aspect of your life, including health, time off, retirement planning, and continuous learning opportunities. Our goal is to help you thrive physically, mentally, emotionally, and financially, so you can continue delivering exceptional care. Equal Opportunity Employer We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.
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Bloomington, Illinois, United States

Languages

English

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