Product Manager

Work Location: Cincinnati, OH

Key Responsibilities

• Dynamic Inventory-Demand Matching: Align serving logic to campaign objectives (ROAS, conversions, reach) and develop demand-supply matching algorithms and unlock complementary targeting opportunities.
• Dynamic Guardrails Load Management: Model customer ad tolerance by segment and page type and implement demand-informed guardrails to balance competition and prevent over-saturation.
• Enhanced Signals Observability: Build real-time performance signals (CTR, ROAS, conversion, frequency) and create diagnostic dashboards and reduce troubleshooting time.
• Advanced Targeting Bid Modifiers: Expand targeting dimensions (contextual, temporal, behavioral) and design dynamic bid modifiers to optimize ad density and performance.
• Risk Mitigation Scalability: Assess system capacity for 3-10x traffic growth and design failure modes, monitoring, and operational runbooks for graceful degradation.

Required Skills

• Ad Tech Expertise: Deep understanding of auction mechanics, targeting, and ad relevance.
• Strong Product Skills: Ability to align goals, define roadmaps, and drive measurable outcomes.
• Data-Driven Mindset: Proficiency in tracking and leveraging performance metrics.
• Cross-Functional Leadership: Skilled in dependency management across engineering, analytics, and business teams.
• Technical Aptitude: Comfort with technical discussions and feasibility assessments.