SFDC QA Lead
Gracemark Solutions
- Boston, Massachusetts, United States
- Boston, Massachusetts, United States
About
You will collaborate closely with Product Owners, Developers, Marketing Operations, and Business Stakeholders to ensure reliable, scalable, and error-free marketing communications across email, SMS, push, and personalized customer journeys.
Key Responsibilities Leadership & Coordination
Lead onshore QA activities for Salesforce Marketing Cloud projects, enhancements, and production releases.
Coordinate testing activities across onshore and offshore QA teams.
Provide daily direction, prioritization, and workload management to QA analysts.
Communicate test progress, defect metrics, and release readiness to stakeholders.
Test Strategy & Planning
Develop comprehensive test strategies specific to SFMC components:
Email Studio
Journey Builder
Automation Studio
Contact Builder / Data Extensions
Mobile Studio (SMS/push)
API and integration layers
Create detailed test plans, test scenarios, and test cases for functional, integration, regression, and UAT cycles.
Ensure testing aligns with business requirements, data models, and customer segmentation logic.
Execution & Quality Assurance
Execute test cases, validate campaign builds, and maintain high-quality standards.
Validate end-to-end data flows between SFMC and connected systems (CRM, CDP, data lakes, APIs).
Conduct detailed reviews of HTML email templates, personalization logic, AMPScript, and dynamic content rules.
Identify, log, track, and retest defects using standard QA tools (e.g., Jira, Azure DevOps).
Oversee automation opportunities across regression suites (nice-to-have).
Governance & Compliance
Ensure all campaigns adhere to compliance standards, including:
CAN-SPAM
GDPR/CCPA
Data retention and privacy policies
Maintain QA documentation, traceability matrices, and signoff artifacts.
Cross-Functional Collaboration
Partner with Marketing, Salesforce Developers, Data Engineering, and Business teams for requirement reviews and defect triage.
Support UAT and assist business teams with validation.
Drive continuous improvement initiatives across testing processes.
Qualifications Required
6+ years of QA experience, with at least
3+ years in Salesforce Marketing Cloud .
Strong hands-on experience with:
Journey Builder
Automation Studio
Data Extensions & Contact Model
AMPScript and personalization logic
Email/SMS campaign validation
Solid understanding of data flows, SQL queries, and API-based integrations.
Experience leading onshore/offshore QA teams.
Proficiency with Jira, Azure DevOps, TestRail, or similar tools.
Excellent communication, stakeholder management, and documentation skills.
Preferred
Salesforce Marketing Cloud Email Specialist or Developer certification.
Experience with QA automation (e.g., Selenium, Postman, API automation).
Familiarity with Agile/Scrum delivery.
Experience in regulated industries (Financial Services, Pharma, Insurance).
Key Competencies
Strong leadership and decision-making
Analytical and detail-oriented
Ability to work with marketing and technical teams
Proactive problem-solving Customer and quality focused
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Languages
- English
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