Director, Embedded Analytics — D2C Store
Sony Playstation
- London, England, United Kingdom
- London, England, United Kingdom
About
Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product, commercial, and lifecycle teams as a trusted advisor on strategy and performance Ensure analysts are deeply integrated into day‑to‑day decision‑making while maintaining strong alignment with central analytics standards
Decision Support & Strategic Insight
Drive high‑impact analyses across the digital commerce funnel, including discovery, conversion, basket composition, and checkout Identify opportunities to improve player experience and revenue through pricing, promotions, merchandising, and content placement Translate complex player and transaction data into clear, actionable recommendations for senior stakeholders
Experimentation & Measurement
Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Ensure robust analytical design and interpretation of experiments (A/B tests and quasi‑experimental approaches) Champion a test‑and‑learn mindset across Store and D2C teams
Commercial & Player Analytics
Analyse player purchasing behaviour across games, add‑ons, subscriptions (e.g., PlayStation Plus), and in‑store events. Inform strategies around lifecycle monetisation, cross‑sell/upsell, and content bundling Support forecasting and scenario analysis in partnership with finance and commercial teams
Cross‑Functional Collaboration
Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards (without owning reporting delivery) Partner with data science teams on advanced modelling use cases (e.g., propensity, segmentation), translating outputs into business action Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking
Team Leadership & Development
Build, lead, and mentor a team of high‑performing embedded analysts Set clear expectations for analytical rigor, business impact, and stakeholder engagement Develop talent through coaching, feedback, and structured career development
Qualifications & Experience
10+ years in analytics or related roles, with significant leadership experience in embedded or business‑facing analytics teams Experience in digital commerce, gaming, or subscription‑based businesses (strong preference for marketplace/platform experience) Proven ability to influence product and commercial decisions through data
Domain Expertise
Deep understanding of ecommerce and D2C metrics: conversion funnels, AOV, attach rate, LTV, promotions effectiveness Experience analysing pricing strategies, merchandising performance, and digital storefront optimisation Strong familiarity with experimentation frameworks and causal inference concepts
Technical Skills
Advanced SQL required; experience working with large‑scale event and transaction datasets Proficiency with analytical tools/languages (e.g., Python or R) for deep‑dive analysis Familiarity with BI tools (e.g., Tableau, Looker) for consumption, not ownership
Leadership & Ways of Working
Strong stakeholder management skills, with the ability to operate effectively in a matrixed, centralised model Comfortable navigating ambiguity and influencing without direct ownership of product or commercial decisions Focused on impact over output—prioritising the highest‑value problems Clear communicator, able to tailor insights for both technical and executive audiences
What Success Looks Like
Analytics is deeply embedded in PlayStation Store decision‑making, shaping product and commercial outcomes Store leadership consistently relies on analytics for prioritisation, trade‑offs, and performance evaluation Measurable improvements in conversion, revenue, and player engagement driven by analytical insights Strong partnership model across analytics, BI, and data science with clear role separation and collaboration A high‑performing team known for both analytical rigor and business impact
Equal Opportunity Statement Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. #J-18808-Ljbffr
Languages
- English
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