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Content SpecialistUniversity of Minnesota • Minneapolis, Minnesota, United States
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Content Specialist

University of Minnesota
  • US
    Minneapolis, Minnesota, United States
  • US
    Minneapolis, Minnesota, United States
Apply Now

About

The Content Specialist is an entry-level position which works under direct supervision to create, publish, and edit content to serve internal and external stakeholders using institutional websites and mass email. This position ensures all content is high quality, accessible, up-to-date, and consistent with brand and style guidelines. The Content Specialist conducts research to identify web and email content that is most useful for target audiences. They then organize content in a way that is most useful for optimal user experience and is responsible for the design and development of engaging user experiences for a variety of interactions.
This is a temporary position up to one (1) year.
To be successful, the Content Specialist:
Has a desire to learn new technologies and improve processes
Is creative, flexible, team-oriented, and professional
Is organized, detail-oriented, and relied upon to meet deadlines
Essential Job Functions Write and Edit Website Content: (50%)
Write and edit content for ASR-managed websites including onestop.umn.edu, classroom.umn.edu, and asr.umn.edu using content management systems.
Align content with style guides to maintain consistent voice and tone across various channels.
Write and edit for specific audiences.
Express complex ideas in easy-to-read ways.
Participate in redesign/maintenance of department websites.
Collaborate with subject matter experts, project team members, and key stakeholders to produce content.
User Experience Research: (20%)
Conduct user research and gather insights (terminology review, usability, focus groups, journey mapping, user persona crafting, etc.).
Research and write content audit reports, conduct user needs analysis.
Ensure content and communications meet user needs.
Track and measure the usage of web content using tools such as Google analytics
Edit and Proofread Other Published Material: (20%)
Research, write, and edit newsletter and email content.
Format and send newsletters and mass emails.
Ensure that all published materials conform to style guides and readability best practices.
Proofread catalog descriptions for University courses and programs.
Perform Other Duties as Assigned: (10%)
The employer reserves the right to change or add duties to this position as long as the changes and/or additions are consistent with the job classification.
Qualifications Required Qualifications
BA/BS degree or a combination of related education and work experience to equal at least four years.
Excellent judgment with writing and editing including style, syntax, and readability.
Web writing experience.
Experience with copyediting.
Experience with web content management system(s).
Preferred Qualifications
Degree in English, communications, technical writing, or related field.
Experience researching and presenting recommendations on website content and structure improvements.
Experience with Drupal, Drupal Lite, and Google sites.
Experience with Google apps.
Experience with user experience techniques (e.g., heuristic evaluation, usability study, terminology review).
Experience with mass email sending (e.g., Salesforce Marketing Cloud)
Experience with maintaining brand standards
Pay and Benefits Pay Range: $ 55,275 - $59,217 per year; depending on education/qualifications/experience
Time Appointment: 100% Appointment
Position Type: Civil-Service & Non-Faculty Labor Represented Staff
The University offers a comprehensive benefits package that includes:
Competitive wages, paid holidays, and generous time off
Low-cost medical, dental, and pharmacy plans
Healthcare and dependent care flexible spending accounts
University HSA contributions
Disability and employer-paid life insurance
Excellent retirement plans with employer contributionEmployee Assistance Program with eight sessions of counseling at no cost
Employment Requirements Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
Diversity The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
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  • Minneapolis, Minnesota, United States

Languages

  • English
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