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Content Operations & Governance ManagerSHI GmbH • Austin, Texas, United States
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Content Operations & Governance Manager

SHI GmbH
  • US
    Austin, Texas, United States
  • US
    Austin, Texas, United States
Apply Now

About

Job Summary The Content Operations & Governance Manager is a systems-minded content marketing professional responsible for bringing structure, consistency, and scalability to the content marketing ecosystem. This role focuses on content governance, operations, and lifecycle management, owning how content is created, managed, maintained, and evolved.
As part of the Editorial and Research team and reporting to the Director of Editorial and Research, this role establishes frameworks, standards, and processes that reduce content sprawl, improve quality, and ensure alignment with business priorities. While not responsible for defining overall content strategy, the role plays a critical part in evaluating content effectiveness, identifying gaps, and enabling better strategic decisions through improved systems and insights.
Role Description Oversee all aspects of content governance and lifecycle management, program and project management, and operational stewardship across content platforms and future delivery channels.
Content Strategy & Governance
Define and maintain governance standards, review processes, and lifecycle requirements for solutions pillar and partner content.
Establish and evolve content policies, templates, and operating guidelines; partner with marketing operations to ensure alignment with platform metadata standards and tagging requirements.
Collaborate with the Creative team to conduct brand and messaging reviews, ensuring alignment with approved positioning, messaging frameworks, and corporate standards.
Drive adoption of governance standards across a distributed network of content owners and stakeholders.
Evaluate content strategy, portfolio health, and content effectiveness, identifying opportunities for optimization and improvement.
Develop recommendations to improve content quality, usability, consistency, AEO and SEO best practices, and alignment with business priorities.
Content Lifecycle Management & Auditing
Lead ongoing content audits to assess relevance, performance, accuracy, and alignment with go-to-market priorities.
Define and maintain lifecycle standards, including archival, refresh, retirement, and maintenance criteria.
Partner with stakeholders to identify content quality issues, governance gaps, metadata inconsistencies, and duplication.
Monitor content portfolio health and recommend actions to improve usability, adoption, effectiveness, and operational efficiency.
Establish measurement frameworks and reporting to support optimization and governance decisions.
Drive remediation efforts and continuous improvement initiatives to maintain a healthy and trusted content ecosystem.
Program Management
Provide program and project management support for cross-functional initiatives, including planning, stakeholder coordination, dependency tracking, and execution.
Define and document business requirements, operational processes, and governance considerations for content-related initiatives.
Develop project plans, workback schedules, communication plans, and operating frameworks.
Facilitate working sessions to clarify ownership, resolve process gaps, and align stakeholders on priorities.
Coordinate cross-functional teams, manage dependencies, drive accountability, and escalate risks as needed.
Engage with external consultants and strategic partners to evaluate operational effectiveness and industry best practices.
Content Systems & Operational Stewardship
Define governance requirements, content standards, and operational guardrails for content platforms, AI-enabled experiences, and future delivery channels.
Ensure content structure, metadata, taxonomy, and governance processes support discoverability, reuse, reporting, and AI-driven recommendations.
Partner with stakeholders on implementation, testing, adoption, and continuous improvement initiatives.
Identify opportunities to improve operational efficiency through workflow optimization and scalable governance practices.
Promote content quality, governance readiness, and operational consistency across the ecosystem.
Manage the Asana content board and ensure CMS health.
Assist in the setup and management of a company-wide DAM.
Writing & Editorial Support (Targeted)
Create or refine content as needed, including blogs, thought leadership, solution narratives, campaign and web copy, and sales enablement collateral.
Ensure content is clear, audience-focused, and outcome-driven.
Serve as a quality checkpoint for tone, clarity, and consistency.
Success in This Role (6–12 Months)
Audit existing marketing assets.
Establish an adopted content governance and lifecycle model.
Reduce duplication, inconsistency, and outdated content.
Improve content usability, discoverability, and reuse.
Enable more efficient content creation through improved systems.
Provide visibility into content portfolio health and performance.
Support the evolution toward a structured, journey-based content ecosystem.
Behaviors and Competencies
Strategic Thinking: Can analyze situations and lead the development and execution of strategic initiatives.
Detail-Oriented: Can manage complex tasks or projects, identify errors or inconsistencies, and ensure all details are addressed and quality is maintained.
Communication: Can effectively communicate complex ideas and information to diverse audiences and facilitate effective communication between others.
Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring all team members can contribute to their full potential.
Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.
Self-Development: Can actively seek feedback and use it constructively for personal growth.
Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.
Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.
Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
Results Orientation: Can set challenging goals for the team and lead them to achieve these goals, demonstrating a consistent track record of results.
Skill Level Requirements
Strong content governance, operations, and systems-thinking capabilities.
Deep understanding of content lifecycle management and governance principles.
Ability to bring structure to complex, fragmented environments.
Strong operational mindset with the ability to balance structure and flexibility.
Ability to evaluate content effectiveness and translate insights into actionable improvements.
Strong editorial judgment and writing capability.
Practical understanding of AI in content workflows.
Strong collaboration and cross-functional communication skills.
Program and project management capabilities, including stakeholder coordination and dependency management.
Other Requirements
Completed Bachelor's Degree.
5 years of experience in a similar role.
Strong background in content operations, governance, or content systems.
Proven experience building and scaling content lifecycle and governance frameworks.
Experience managing large, complex content portfolios.
Experience working cross-functionally in B2B environments.
The estimated annual pay range for this position is $80,000 - $130,000, which includes a base salary. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
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  • Austin, Texas, United States

Languages

  • English
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