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Digital Marketing Supervisor
- Newark, New Jersey, United States
- Newark, New Jersey, United States
About
Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Minimum 3–5 years of experience in digital marketing. At least 1–2 years of supervisory or team leadership experience preferred. Hands-on experience with Meta Ads, Google Ads, SEO, and analytics tools. Experience in e-commerce or FMCG industry is an advantage. Excellent analytical and problem-solving ability. Good communication and coordination skills. Strong knowledge of paid ads, SEO, content marketing, and social media strategy. Creative thinking with attention to detail. Ability to work under pressure and meet deadlines. Good reporting and presentation skills. Responsibilities
Plan, execute, and optimize digital marketing campaigns across social media, search engines, and other digital platforms. Supervise and guide the digital marketing team to ensure campaign performance meets KPIs (ROAS, CTR, conversion rate, lead generation). Monitor and analyze campaign data, providing actionable insights and performance reports to management. Manage content planning and content writing across multiple platforms. Coordinate with design, sales, and product teams to align marketing strategies with business objectives. Stay updated with digital marketing trends and recommend new strategies to improve brand visibility and customer acquisition.
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Languages
- English
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