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Content Specialist
- Williamsburg, Virginia, United States
- Williamsburg, Virginia, United States
About
Role Summary The Content Specialist will support day-to-day content production for Busch Gardens and Water Country USA, capturing high-quality photo and video assets that power organic social, paid media, and broader marketing initiatives. This role is responsible for executing content at scale, supporting a growing demand for always-on creative across digital platforms. Reporting to the Social & Content Manager, this role will focus on hands‑on production, ensuring a consistent pipeline of engaging, performance‑driven content aligned with brand strategy.
What You’ll Do
Own day‑to‑day photo and video production for social, paid media, and marketing campaigns
Capture and produce content across the park including rides, festivals, animals, entertainment, and culinary
Support paid social creative development, producing assets optimized for performance marketing (Meta, TikTok, YouTube)
Support both planned shoots and agile/trend‑based content capture alongside internal teams and external partners
Occasionally appear in social content as a spokesperson for the park
Assist in organizing and maintaining a content library and asset management system
Edit short‑form video and photo using Adobe Creative Suite
Maintain and manage production equipment
Ensure content aligns with brand standards while adapting to platform trends
What It Takes To Succeed
Strong understanding of short‑form content trends and platform best practices (IG, TikTok, FB, YouTube)
Proficiency in video/photo editing software such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop), Canva, CapCut, DaVinci Resolve
Strong storytelling and creative instincts
Experience creating content for paid media or performance marketing is a major plus
Highly organized, adaptable, and able to manage multiple priorities
Comfortable working in a fast‑paced, outdoor environment
The perks of the position
FREE park admission
Discounts on park admission tickets and passes for family and friends
Park discounts on food, merchandise, etc.
Scholarship opportunities
Exclusive employee events and giveaways
EEO Employer SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
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Languages
- English
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