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Director of Personal TrainingBasecamp FitnessMinneapolis, Minnesota, United States
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Director of Personal Training

Basecamp Fitness
  • US
    Minneapolis, Minnesota, United States
  • US
    Minneapolis, Minnesota, United States

About

Director Of Personal Training

We are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.

This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.

Key ResponsibilitiesRevenue & Performance
  • Own personal training revenue, penetration, and retention across all 19 locations
  • Establish and execute PT sales systems, including consultations, assessments, closes, and onboarding
  • Track and improve KPIs such as PT attach rate at POS, sessions per member, trainer utilization, monthly recurring PT revenue, PT retention & attrition
  • Identify under performing clubs and implement targeted improvement plans
Leadership & Team Development
  • Recruit, onboard, and develop high-performing personal trainers
  • Coach and mentor Club Managers and Head Trainers on PT leadership
  • Build a trainer career pathway (Level 1 ? Senior ? Lead ? Head Trainer)
  • Drive accountability through weekly scorecards, reviews, and coaching cadence
Systems & Process
  • Standardize PT delivery across all locations (programming, assessments, client experience)
  • Ensure consistent execution of fitness consultations, goal reviews, re-ups and long-term commitments, client success tracking
  • Collaborate with operations leadership to align staffing, scheduling, and payroll efficiency
Culture & Client Experience
  • Build a high-energy, professional, results-driven PT culture
  • Ensure trainers deliver an exceptional and consistent member experience
  • Reinforce brand standards, professionalism, and community engagement
Qualifications & Experience
  • 5+ years of experience in personal training leadership, preferably multi-unit
  • Proven track record of growing PT revenue and penetration
  • Experience leading and developing managers and trainers
  • Strong understanding of sales, coaching, and performance metrics
  • Highly organized, data-driven, and systems-oriented
  • Comfortable traveling between locations as needed
  • Must be able to travel. Company vehicle provided
What Success Looks Like (First 12 Months)
  • Measurable increase in PT revenue and penetration across the portfolio
  • Clear PT systems implemented and executed consistently
  • Strong bench of developed Head Trainers and PT leaders
  • Improved trainer retention and utilization
  • Predictable, scalable PT performance month over month
Compensation & Benefits
  • Competitive base salary
  • Performance-based bonus tied to PT revenue and KPIs
  • Health and wellness benefits
  • 401K, Paid Time Off
  • Career growth within a fast-growing multi-unit organization
Why Join Us?
  • Large, established Anytime Fitness portfolio with strong infrastructure
  • Leadership team that values data, accountability, and culture
  • Opportunity to build and own a PT platform at scale
  • Real autonomy and impactnot a single-club ceiling

We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability

  • Minneapolis, Minnesota, United States

Languages

  • English
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