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Senior Analyst, Data Science and AnalyticsMSLGROUP • United States
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Senior Analyst, Data Science and Analytics

MSLGROUP
  • US
    United States
  • US
    United States
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About

Senior Analyst
We are seeking a highly analytical and detail-oriented Senior Analyst to support media analytics and measurement across campaigns. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and support future planning. The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions. Responsibilities: Analyze cross-channel media performance and deliver insights to support campaign optimization and planning Translate data into clear findings and actionable recommendations Support development and execution of measurement frameworks and learning agendas Conduct audience, competitive, and performance analysis to inform strategy Partner with media teams to identify in-flight optimization opportunities Build and maintain dashboards and reports that are intuitive and decision-ready Support data automation and pipeline development (e.g., GCP, Funnel.io) Ensure data accuracy, consistency, and quality across outputs Contribute to presentations with data-driven storytelling, not just data reporting Core Capabilities (Strategy, Analytics & Tools): Applies measurement frameworks to analyze media performance and audience behavior Identifies performance drivers, trends, and optimization opportunities Synthesizes data across sources into clear, actionable insights Uses tools (CM360, Meta, Adobe/GA4, Tableau/Looker, Funnel.io) to analyze and visualize data effectively Supports automation efforts to reduce manual reporting and improve efficiency Applies analytical thinking to answer business and campaign performance questions Maintains strong data quality, organization, and taxonomy standards Communication & Collaboration: Translates data into clear, concise insights and recommendations Contributes to client and internal discussions with fact-based, insight-driven input Supports development of polished presentations and reporting outputs Partners with cross-functional teams to ensure alignment on performance and insights Continuously improves deliverables to move from reporting toward insight-driven storytelling Qualifications: 3–5+ years of experience in media analytics, marketing analytics, or data analysis Strong understanding of paid media metrics, performance drivers, and campaign structure Experience translating data into insights and actionable recommendations Familiarity with measurement frameworks and performance analysis approaches Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker) Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar) Strong attention to detail and ability to deliver accurate, high-quality outputs Effective communication skills with ability to present insights clearly and concisely Additional information: The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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