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Digital & Marketing Data AnalystKia CSA • Florida, New York, United States
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Digital & Marketing Data Analyst

Kia CSA
  • US
    Florida, New York, United States
  • US
    Florida, New York, United States
Apply Now

About

Kia Central & South America Corp. is seeking a Digital & Marketing Data Analyst to reinforce the regional Brand & Marketing department and help take the brand to new heights in Central, South America and the Caribbean. As a Digital & Marketing Data Analyst, you will have the opportunity to make a real impact on the automotive industry and contribute to Kia's mission. You will play a vital role in supporting Kia Distributors, dealers, and brand positioning across 43 countries in the region.
About Kia For more than 80 years, Kia has been at the forefront of mobility and is a major driver in the popularization of battery‑electric vehicles while developing a growing range of mobility services. With over 52,000 employees worldwide and manufacturing facilities in six countries, Kia sells approximately three million vehicles per year. In 2021, Kia underwent a brand relaunch announcing its new strategy, logo, and brand slogan “Movement that Inspires” in support of being a world leading sustainable mobility solutions provider.
Position Summary The Digital & Marketing Data Analyst acts as a regional marketing analytics and insights role, supporting data‑driven decision making across Central, South America, and the Caribbean. The role consolidates data and market signals from multiple sources, leads digital analytics and measurement, ensures the effective management of core digital platforms, and supports optimization efforts across channels and distributors. It is a hands‑on position focused on marketing measurement, insight generation, performance diagnostics, digital operations, and data‑driven recommendations.
Essential Functions
Support digital capability‑building initiatives across CSA markets, including KPIs, measurement standards, and best practices.
Act as the regional control hub for social listening and digital insights by collecting, synthesizing, and reporting data using Sprinklr and other intelligence tools.
Utilize Google Analytics to track web performance, monitor KPIs, and identify user behavior patterns, funnel friction points, and improvement opportunities.
Assist in developing and maintaining dashboards for KPI tracking across paid media, social media, and web performance.
Conduct ongoing performance diagnostics across channels and markets to identify risks, inefficiencies, and growth opportunities, providing clear, data‑driven recommendations.
Collaborate with markets and agencies to ensure high‑quality digital execution, including tracking, tagging, and standardized reporting.
Translate complex data into actionable insights to improve digital effectiveness, content performance, user experience, and overall marketing impact.
Contribute to the continuous optimization of the regional digital ecosystem (web, analytics, tag management, paid media measurement, social listening tools).
Ensure Brand Safety by proactively monitoring and analyzing the digital voice of the customer across all platforms.
Manage and optimize search advertising (e.g., Google Ads, SA360) across CSA markets, including keyword strategy, bid management, budget allocation, and performance tracking to maximize ROI and conversion outcomes.
Principal Relationships Internally, the Digital & Marketing Data Analyst will be part of the Brand & Marketing department and report directly to the Head of Marketing. The Digital & Marketing Data Analyst will also work closely with the Sales team, Product team, Customer Experience team, and other cross‑functional teams such as Planning, Channel Management, and Service departments. Communication with Kia HQ Global Brand Strategy Group, CX Planning Group, and the Marketing Communications Group will occur, as will collaboration with other regional HQs worldwide on brand and marketing topics.
Externally, the Digital & Marketing Data Analyst will work closely with Kia distributors in the Central and South America region and other external partners as needed.
Minimum Required Skills and Qualifications
Passion for the automotive industry and sustainable mobility
Bachelor’s degree in Marketing, Digital Marketing, Data Analytics, or a related field
2–4 years of experience in digital marketing, performance optimization, or analytics
Hands‑on experience with Google Analytics / GA4 and comfort interpreting data
Familiarity with Sprinklr or similar social listening/Omni‑channel management platforms
Strong analytical capabilities and ability to translate insights into recommendations
Proficiency in Excel and PowerPoint
Fluent in English and Spanish
Preferred Skills and Qualifications
Experience in the automotive industry or related fields
Exposure to automotive, consumer brands, or digital‑heavy organizations
Familiarity with the Central and South America automotive market
Knowledge of emerging brands and marketing trends
Multilingual abilities
Certifications in Google Analytics, digital marketing, or related fields
Supported Benefits
Medical/Dental/Vision Insurance 100% on Company
401K (6% Matched by Company)
PTO 120 Hrs/Yr
Other Employee Benefits
Auto allowance
Meal allowance
Work cell phone & plan
Probation Period
3 months
Job Type
Full‑time
Additional Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule
Monday to Friday
Supplemental Pay Types
Bonus opportunities
Education
Bachelor's (Required)
Experience
Digital Marketing, Data Analytics: 2–4 years (Preferred)
Language
English and Spanish (Preferred)
Work Location The position is based in the United States (Doral, FL).
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  • Florida, New York, United States

Languages

  • English
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