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About
Cut+Dry is a fast-growing FoodTech company modernizing the $300B U.S. food supply industry. Our core platform powers ordering and payments for foodservice distributors, connecting manufacturers, distributors, and operators through a unified digital commerce network.
Our fastest-growing product is Cut+Dry Influence, a performance-driven marketing optimization solution built specifically for foodservice manufacturers. Cut+Dry Influence enables brands to reach independent operators at the moment of purchase within distributor eCommerce workflows, providing measurable visibility into promotional performance and ROI. Operating across a rapidly expanding national distributor network, Cut+Dry is helping manufacturers modernize how marketing dollars are deployed and measured in the independent channel.
As an Account Executive (Foodservice), you own manufacturer revenue growth across Cut+Dry's Financial Incentives product line. This is a quota-carrying, enterprise sales role focused on helping foodservice brands deploy measurable, performance-based marketing programs targeting independent operators.
You will sell into VP and C-level stakeholders across:
- Sales & Marketing
- Revenue Management
- Brand & Digital / eCommerce
You win when you can position Cut+Dry Influence as a measurable, performance-driven solution that:
- Drives new operator acquisition
- Reactivates lapsed operators
- Increases reorder frequency
- Provides transparent reporting on promotional ROI
- Expands brand visibility within the independent channel
Cut+Dry Influence is a performance-based solution embedded directly within foodservice eCommerce environments. Manufacturers allocate budgets to targeted SKUs, and incentives are deployed within operator ordering workflows. Brands receive transparent reporting on campaign performance, engagement, and lift. Campaigns typically begin at $10,000 and scale based on performance, with the opportunity to expand into broader multi-brand and multi-category programs.
You'll own:
- Manufacturer Revenue Growth
- Financial Incentives & Campaign Strategy
- Pipeline & Market Intelligence
We're looking for:
- 58 years of B2B sales experience in one or more of the following: Marketing or promotions, Retail media or ad tech, CPG brand sales or revenue management, Foodservice manufacturer or distributor sales.
- Proven track record closing six-figure to seven-figure annual agreements.
- Strong understanding of foodservice marketing spend dynamics and ROI measurement.
- Ability to sell consultatively into executive stakeholders.
- Comfort managing complex, multi-stakeholder enterprise sales cycles.
- Experience selling performance marketing or financial incentive platforms.
- Familiarity with retail media network dynamics.
- Experience navigating independent foodservice distribution channels.
- Existing relationships with VP-level stakeholders at mid-to-large foodservice manufacturers.
- Experience with HubSpot or data-driven pipeline management.
You are:
- Someone who can translate data into a compelling strategic narrative.
- Someone who understands the challenges brands face measuring and optimizing marketing spend.
- Someone who thrives in high-growth environments where playbooks are evolving.
- Someone who is self-directed, disciplined in pipeline management, and motivated by ownership.
- Someone who diagnoses before they prescribe.
You're not joining a mature, inherited sales motion. You're joining at an inflection point, where foodservice manufacturers are shifting toward measurable, performance-based marketing execution. This is an opportunity to help define how digital spend optimization evolves within the independent channel and to build meaningful enterprise revenue in the process.
Languages
- English
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