Business Development Representative

Position Summary: The Business Development Representative (BDR) is responsible for owning and optimizing the early-stage customer lifecycle, from lead engagement through digital activation. This role drives strategy for lead conversion, onboarding effectiveness, and digital adoption, using data insights and cross-functional collaboration to improve customer acquisition outcomes. The BDR exercises independent judgment in prioritizing opportunities, developing engagement strategies, and identifying process improvements that accelerate time to revenue and enhance the overall customer experience.

Location: Capital Electric Footprint - Pennsylvania, Maryland, Virginia, West Virginia, North Carolina, South Carolina, and Georgia.

• Lead Qualification & Early Sales Engagement (40%)
• Develop and execute strategies for lead qualification, prioritization, and engagement across inbound and outbound channels
• Analyze lead trends, conversion performance, and customer profiles to optimize outreach approaches and improve conversion rates
• Determine appropriate engagement paths and escalation strategies based on customer potential and business impact
• Establish and refine lead management best practices, including follow-up cadence and CRM utilization standards
• Serve as the first point of contact for inbound leads and new customer inquiries. Qualify prospects based on customer type, project needs, and potential spend. Conduct outreach via phone, email, and digital channels to initiate engagement. Connect individuals with the appropriate resources based on quote requests, business inquiries, and guest orders submitted via email and online
• Digital Enablement & Onboarding (25%)
• Design and enhance digital onboarding strategies to accelerate customer activation and adoption of self-service tools
• Identify gaps in onboarding workflows and implement improvements that reduce friction and improve speed to first order
• Drive adoption of digital platforms, including webstore, mobile, and automated communications, through targeted enablement approaches
• Monitor onboarding KPIs, such as activation rates and time to first order, and recommend improvements
• Introduce customers to Capital Electric's digital tools, including webstore access, mobile capabilities, and automated communications.
• Cross-Functional Enablement (25%)
• Partner with Sales, Branch Operations, Marketing, and Digital teams to align onboarding strategy and execution
• Lead coordination efforts to ensure seamless handoff of qualified and activated customers to the sales organization
• Influence internal stakeholders by providing insights on customer behavior, onboarding barriers, and process improvements
• Support development of scalable programs that improve customer acquisition and onboarding efficiency
• Work closely with Capital Sales Team to ensure a smooth, context-rich handoff once customers are active.
• Performance Analysis & Continuous Improvement (10%)
• Analyze performance data related to lead conversion, onboarding effectiveness, and digital engagement
• Identify trends and recommend process, tool, or workflow enhancements to improve outcomes.
• Contribute to dashboards, reporting, and performance reviews to track effectiveness of initiatives.
• Drive continuous improvement initiatives based on data insights and customer feedback.

1-3 years of experience in sales, customer service, or business development (distribution or construction industry preferred). Strong communication skills and comfort with high-volume, omnichannel outreach. Ability to learn and explain digital tools, credit processes, and value-add services. Highly organized, detail-oriented, and able to manage multiple onboarding workflows. Self-motivated with a proactive approach to customer engagement.

Lead-to-First-Order Conversion Rate Time-to-Response (