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Director, Embedded Analytics for D2C GrowthPlayStation Network • London, England, United Kingdom
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Director, Embedded Analytics for D2C Growth

PlayStation Network
  • GB
    London, England, United Kingdom
  • GB
    London, England, United Kingdom
Jetzt Bewerben

Über

Director, Integrated Analytics Partner, D2C
United Kingdom, London Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Who We Are At Sony Interactive Entertainment (SIE) PlayStation, we create unforgettable gaming experiences—andwe'rejust as committed to building a world-class team. As a leader in interactive entertainment, PlayStationoperatesat a massive scale, supporting millions of players worldwide and processing billions of transactions annually across our digital ecosystem. About the Role We are seeking a Director of Embedded Analytics to lead business analytics for the PlayStation Store and broader Direct-to-Consumer (D2C) digital commerce experience. This role is part of a centralised analytics organisation, with a dedicated mandate to embed high-impact analytical thinking directly within Store product, merchandising, and commercial teams.You will be supporting a $16bn+ business line - on of the largest in global digital media - that is investing heavily in Machine Learning and AI to create more personalised, friction free and optimised customer experiences that unlock improved user experience for players and monetisation for our incredible creators. Unlike traditional BI or reporting functions, this role focuses on driving decisions through deep analysis, structured problem solving, and close partnership with business leaders. You will lead a team of analysts aligned to key Store domains (e.g., merchandising, pricing & promotions, discovery, checkout, and subscriptions), ensuring analytics is a core input into product and commercial strategy. You will act as a thought partner to Store leadership, helping shape roadmap prioritisation, optimise playerpurchasingjourneys, and unlock sustainable revenue growth. KeyResponsibilities Embedded Analytics Leadership Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product, commercial, and lifecycle teams as a trusted advisor on strategy and performance Ensure analysts are deeply integrated into day-to-day decision-making whilemaintainingstrong alignment with central analytics standards Decision Support & Strategic Insight Drive high-impact analyses across the digital commerce funnel, including discovery, conversion, basket composition, and checkout Identifyopportunities to improve player experience and revenue through pricing, promotions, merchandising, and content placement Translate complex player and transaction data into clear, actionable recommendations for senior stakeholders Experimentation & Measurement Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Ensure robust analytical design and interpretation of experiments (A/B tests and quasi-experimental approaches) Champion a test-and-learn mindset across Store and D2C teams Commercial & Player Analytics Analyse playerpurchasingbehaviour across games, add-ons, subscriptions (e.g., PlayStation Plus), and in-store events. Inform strategies around lifecycle monetisation, cross-sell/upsell, and content bundling Support forecasting and scenario analysis in partnership with finance and commercial teams Cross-Functional Collaboration Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards (without owning reporting delivery) Partner with data science teams on advanced modelling use cases (e.g., propensity, segmentation), translating outputs into business action Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking Build, lead, and mentor a team of high-performing embedded analysts Set clear expectations for analytical rigor, business impact, and stakeholder engagement Develop talent through coaching, feedback, and structured career development ________________________________________ Qualifications & Experience 10+ years in analytics or related roles, with significant leadership experience in embedded or business-facing analytics teams Experience in digital commerce, gaming, or subscription-based businesses (strong preference for marketplace/platform experience) Proven ability to influence product and commercial decisions through data Domain Expertise Deep understanding of ecommerce and D2C metrics: conversion funnels, AOV, attach rate, LTV, promotions effectiveness Experience analysing pricing strategies, merchandising performance, and digital storefront optimisation Strong familiarity with experimentation frameworks and causal inference concepts Technical Skills Advanced SQLrequired; experience working with large-scale event and transaction datasets Proficiencywith analytical tools/languages (e.g., Python or R) for deep-dive analysis Familiarity with BI tools (e.g., Tableau, Looker) for consumption, not ownership ________________________________________ Leadership & Ways of Working Strong stakeholder management skills, with the ability tooperateeffectively in a matrixed, centralised model Comfortable navigating ambiguity and influencing without direct ownership of product or commercial decisions Focused on impact over output—prioritising the highest-value problems Clear communicator, able to tailor insights for both technical and executive audiences What Success Looks Like Analytics is deeply embedded in PlayStation Store decision-making, shaping product and commercial outcomes Store leadership consistently relies on analytics for prioritisation, trade-offs, and performance evaluation Measurable improvements in conversion, revenue, and player engagement driven by analytical insights Strong partnership model across analytics, BI, and data science with clear role separation and collaboration A high-performing team known for both analytical rigor and business impact Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to ourCandidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. Apply for this job
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Sony Interactive Entertainment Europe Limited (‘ SIEE ’) is committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Collecting diversity data is intended to help SIEE maintain equal opportunities best practice and identify barriers to workforce equality and diversity. Please read this notification and consent before you decide whether to submit your diversity data in the survey below. SIEE will treat all survey responses in the strictest confidence, and our personnel with decision-making role in the recruitment process can only see aggregated reports on the results of the survey and cannot allocate these aggregated reports to individual applicants. There is no obligation on you to provide diversity data, SIEE will treat all applicants the same regardless of whether they provide diversity data or not, and any responses to the survey will not affect our decision on your application. You can withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing of your diversity data based on your consent before its withdrawal. Please tick this box to confirm that you explicitly consent to providing the diversity data below, including the below sensitive information on your racial or ethnic origin, your sexual orientation and your gender identity, and to SIEE using this data as Select... How would you describe your gender identity? Select... How would you describe your nationality and/or ethnicity? Select... Do you identify as transgender? Select... How would you describe your sexual orientation? Select... By checking this box, I agree to allow PlayStation Global to retain my data for future opportunities for employment for up to 730 days after the conclusion of consideration of my current application for employment. By checking this box, I consent to PlayStation Global collecting, storing, and processing my responses to the demographic data surveys above.
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  • London, England, United Kingdom

Sprachkenntnisse

  • English
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