Manager, Content PlannerDormont Manufacturing Company • Fort Lauderdale, Florida, United States
Manager, Content Planner
Dormont Manufacturing Company
- Fort Lauderdale, Florida, United States
- Fort Lauderdale, Florida, United States
Über
Operating in a fast‑paced, highly matrixed environment, this manager balances rigor with agility — overseeing planning, coordination, optimization, and stakeholder management to ensure work moves efficiently from strategy to market.
Job Responsibilities:
Own enterprise content planning and activation for the Used Vehicles business, including Used, WBYC, AutoNation USA, and Value Tracker
Activate brand campaigns and enterprise initiatives in ways that build trust and clarity across the used‑car journey
Tailor enterprise brand direction to meet the distinct needs of each used sub‑brand while maintaining master brand cohesion
Plan content needs and cross‑channel integration for key retail moments, offers, and always‑on programs
Lead merchandising strategy for used‑vehicle creative execution, supporting local store needs while laddering up to the master brand
Partner with Strategy & Planning, Media, and Brand teams to tailor content by channel and audience
Brief internal creators and agency partners on executional requirements and timelines
Oversee the content production lifecycle, including briefing, adaptation, proofing, approvals, and distribution
Ensure brand consistency, compliance, and operational feasibility across all activated content
Lead GTM planning, activation roadmaps, and enterprise content calendars for the Used business
Track performance and recommend optimizations to improve effectiveness and efficiency over time
What Success Looks Like:
Brand campaigns are executed consistently across all Used business lines
Used, WBYC, AutoNation USA, and Value Tracker show up clearly and cohesively under the AutoNation brand
Content is planned earlier, reducing reactive execution and rework
Messaging builds trust and confidence across the used‑car journey
Stakeholders have clear visibility into what content is launching, when, and why
Performance insights inform smarter activation and prioritization decisions
The Used content engine runs predictably, efficiently, and on brand
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field
6–8+ years of experience in marketing, content planning, campaign activation, or integrated marketing roles, ideally within retail, automotive, or multi‑brand environments
Proven experience activating enterprise or brand campaigns across multiple channels, translating strategy into execution
Experience working with OEMs, brand guidelines, or highly regulated brand environments, with a strong understanding of compliance requirements
Demonstrated ability to balance master brand standards with partner or product‑specific needs
Strong cross‑functional leadership and stakeholder management skills in matrixed organizations
Experience partnering with Media, Brand, Strategy & Planning, and Field Marketing teams
Highly organized, detail‑oriented operator with the ability to manage multiple workstreams simultaneously
Strategic thinker with a practical, solutions‑oriented mindset and a bias toward action
Must meet company requirements for employment
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work‑life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre‑owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.
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Sprachkenntnisse
- English
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