Senior Manager, Marketing Analytics - DermPowertofly • Springfield, Missouri, United States

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Senior Manager, Marketing Analytics - Derm

Powertofly

Springfield, Missouri, United States

Springfield, Missouri, United States

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Company DescriptionAbout AbbVieAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.Job DescriptionAbbVie's Dermatology Franchise is seeking Senior Manager to support Sales and Marketing initiatives by delivering end-to-end analysis, insights, and recommendations that shape brand strategy and drive measurable business performance. This role translates complex physician, patient, account, and competitive data into clear narratives and actionable strategic and tactical adjustments. A successful candidate will proactively define business questions, apply rigorous analytical and modeling methodologies, and communicate concise, decision-ready insights to a broad set of stakeholders. Success requires strong business acumen, strong people and influencing skills, and close partnership with Brand and Sales Leadership to align priorities and support the current and future dermatology portfolio.Major ResponsibilitiesAnalyze physician, account, patient, and competitive data at national and sub-national levels to strengthen the brand team's understanding of market dynamics and opportunitiesLead fast-paced ad-hoc analytics projects, including taking initiative to identify the key business questions relative to product performance, that inform strategical and tactical decision-making, as well as brand planning process, ensuring multiple stakeholders' perspectives are considered and integrated where relevant.Strengthen the organization's understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician- and patient-level dynamics within quickly evolving competitive landscape.Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform continuous financial forecasting cycles and brand planning processDevelop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channelsClosely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverablesUnderstand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customersLeverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functionsLead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analyticsQualificationsBachelor's Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.7+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is a plus.Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is a plusDeep hands-on expertise in current analytical methods & tools (including machine learning)Advanced communication and influencing skillsAdvanced agility, project management and prioritization skillsAdvanced vendor management skillsProven ability to collaborate effectively and to influence in a matrixed organizationHigh motivation, strong work-ethic and positive attitude while working under tight timelinesAdditional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.This job is eligible to participate in our long-term incentive programs.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employer remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visit
& Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
AbbVie Has to OfferOur work can—and does—have a tangible, lasting impact on millions of people. But it's not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.#J-18808-Ljbffr

Springfield, Missouri, United States

Sprachkenntnisse

English

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