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Digital Marketing Manager
- Jacksonville, Florida, United States
- Jacksonville, Florida, United States
À propos
We are seeking a results-driven Digital Marketing Manager to lead performance marketing initiatives for both our carrier direct-selling channels and BusTickets.com. This role is ideal for someone who combines analytical expertise with hands‑on campaign execution and a strong understanding of customer acquisition strategies.
Position Summary The Digital Marketing Manager will be responsible for planning, executing, optimizing, and reporting on digital marketing campaigns that drive ticket sales, customer engagement, and revenue growth. This individual will oversee paid search campaigns, SEO initiatives, website analytics, and digital marketing performance across multiple brands and carrier partners. The ideal candidate is highly analytical, experienced with performance marketing platforms, and comfortable working in a fast‑paced, data‑driven environment.
Key Responsibilities
Develop and manage digital marketing campaigns across paid search, display, retargeting, and other digital channels
Optimize Google Ads and pay‑per‑click (PPC) campaigns to maximize ROI and customer acquisition
Monitor, analyze, and report on campaign performance using Google Analytics and other reporting tools
Lead SEO strategy and implementation, including keyword research, on‑page optimization, technical SEO improvements, and content recommendations
Collaborate with internal teams and carrier partners to support direct‑selling initiatives and promotional campaigns
Identify opportunities to improve website traffic, conversion rates, and customer engagement on BusTickets.com
Conduct A/B testing and landing page optimization to improve campaign effectiveness
Track KPIs and deliver actionable insights through regular reporting and dashboards
Stay current on digital marketing trends, search engine algorithm updates, and best practices
Work closely with product, design, and development teams to support digital growth initiatives
Qualifications Required
3+ years of experience in digital marketing, performance marketing, or e-commerce marketing
Hands‑on experience managing Google Ads and PPC campaigns
Strong knowledge of Google Analytics (GA4 preferred)
Experience implementing and managing SEO best practices
Proven ability to analyze campaign performance and optimize based on data
Excellent communication and project management skills
Strong attention to detail and organizational abilities
Preferred
Experience in travel, transportation, ticketing, or e-commerce industries
Familiarity with Meta Ads, display advertising, and remarketing platforms
Experience with conversion rate optimization (CRO)
Understanding of attribution modeling and customer acquisition funnels
Knowledge of HTML/CSS or CMS platforms is a plus
What Success Looks Like
Increased online ticket sales and qualified traffic
Improved ROI across paid acquisition channels
Growth in organic search visibility and website performance
Data‑driven campaign optimization and measurable marketing impact
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Compétences linguistiques
- English
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